In the last year there has been a lot of speculation in regards to the possibility of a new google search page displaying video ads. In the past week anticipation reached a high since the New York Times reported that Google is testing video ads on its search results page. Forrester Research recently released a report suggesting that online video advertising spend could reach a massive $7.1 Billion by 2012.
Online video advertising seems to advertisers as a good and natural progression from more “traditional” forms of online advertising. With the benefit of sound, motion and sight video advertising, in almost all cases, conveys a better experience than competing medias. If deployed properly Google could be on to something fantastic!
Source: http://searchengineland.com/080221-083544.php
