Advertising spend on the Internet in the UK grew by 17.3% in 2008 even though total UK ad spend fell by 3.9% new figures from the AA (Advertising Association) show despite the economic downturn.
Whilst the amount spent on online advertising grew to £3.3bn, spend on newspapers fell 12 percent to 4.1bn, radio 8.9 percent to £454m and t.v. by 4.9 percent to 3.8bn. With the exception of online, all advertising secors recorded year on year declines in advertising spends which amounted to a 3.9% overall drop.
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Source: NMA
