In the summer of 2008 Linked in launched its DirectAds platform, which it rolled out across the US. The DirectAds Platform allows LinkedIn users to advertise across the Business Social Network using targeted text based ads.
Following great success in America, LinkedIn expanded the platform to reach a global audience. Professionals can now be targeted in Australia, Canada, India, Netherlands, and the United Kingdom as well as the US.
A further improvement to the system was to introduce a Pay per Click pricing option in addition to the initial CPM based costing model.
Direct Ads allow advertisers to target by Age, Gender, Location, Job Role, Seniority and industry with ads Displaying when relevant users are logged into their profile. This form of advertising has been utilised by Linkedin to service all its users in Small and Medium sized businesses- allowing for affordable marketing with the use of daily budgets.
If you are interested in LinkedIn advertising or Social Network Marketing as a whole call us today and speak with a member of our Social Media Team. 0845 257 1225 or email info@clickymedia.co.uk
Great to see online advertising increased. I was getting anxious because I knew TV advertising was struggling.
Lets hope it keeps increasing.