Microsoft are to attempt to take a noticeable amount of earch space market share from leaders Google and Yahoo.

After a pretty poor start and struggling initially with branding Micrososft have had little impact on the search market. It was recently suggested by AdvertisingAge that Microsoft are going to spend between $80 and $100 million on turning this around.

What the branding may be is still fairly unknown (Microsoft, MSN, Live?) but they did reveal tests of their latest search interface, code named Kumo, a short time ago. The campaign is set to consist of Online Ads, TV, Print and Radio.

Source: SearchEngineLand