Over the past two years Facebook has continued to grow and grow in popularity. With over 17million UK users Facebook is by far the most popular Social Network.

In addition to this Facebook has recently been named the most heavily-used web brand in the UK now accounting for a huge 13% in time spent by users online last month. In other words one minute in every eighty spent online was on Facebook.

The average British internet user spent 22 hours 20 minutes online throughout April ’09, representing an increase of 34% on the same period last year (averaging 16 hours 36 mins). Facebook has been indicated to be a major factor in this annual increase with 3.8 billion more minutes being spent logged in in April ’09 compared with 2008.

Overall, the top ten most heavily used online brands accounted for forty-five percent of time spent on the internet UK, this list is dominated by entertainment, social network and communication sites.

Source: TG Daily

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