65.6% of Marketing professionals admitted to not understanding how to use Social Media for marketing purposes. This was announced despite the fact that the marketing experts believe that Social Media sites such as Facebook and Twitter are more than just a fad and are set to last.
The Report from BrandRepublic also showed that many marketing professionals have had their access to Social Networking sites banned by IT Departments, stopping the monitoring of brand performance within Social Media.
Not sure how to handle a Social Media campaign or looking for assistance in developing your brand on Social Networks? Contact our experienced team today for a bespoke Social Media Campaign Plan. Call 0845 257 1225 or email info@clickymedia.co.uk.
Source: BrandRepublic
Hello !! Should any one be surprised ? Well I’m NOT! Of course most Marketing Professionals don’t understand Social Media. How could they understand a tool that they don’t use or has just started using. AND; let me mention that most marketing pros only join to make money or client relationship purposes which is the biggest mistake!! There is a unique and deep psychology about Social Networking it is mostly about culture and barely about technology. Until Marketers starts giving out kudos on myspace blogs or start sending out hugs on facebook apps no one will hear their twitting :] bedazler.
I should say that http://www.clickymedia.co.uk has lots of interesting information. Looks like the author did a good job. I will be coming back to http://www.clickymedia.co.uk for new information. Thank you.