It was recently revealed that Liverpool football club were the first British team to reach the 1 million fan milestone for their facebook Page.

Liverpool were very much ahead of the game when it came to utilising social media, in particular Facebook – a medium which is proving to be extremely effective for sports brand. The football clubs official Facebook Page was launched way back in May, well before many other football club competitors. You can visit the Official Facebook Page here: www.facebook.com/LiverpoolFC

It is important to note that there are also a vast number of unnofficial Facebook Pages for many other football clubs in the UK, but the recent announcement from Liverpool could prove to be the start of other football clubs creating official Facebook pages.