Here’s your latest round up of Social Media stats for February 2010!
Social Networking websites continue to grow on a huge scale with Facebook recently announcing that they have now reached over 400 million worldwide users and Twitter soon to be reaching the benchmark of 50 million tweets per day. Facebook and Twitter also both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online.
Not only have user figures grown across social media websites but so has usage and time spent on social networking sites. A report from The Nielsen Company showed that there has been a huge increase of 82% in time spent on social networking sites. Across the globe over the past year average time spent on social networking sites grew from 3 hours per month to 5.5 hours. In addition Nielsen concluded that overall social media sites such as Facebook are now the most common homepages for users and that people now spend the majority of theit internet time using social networks or blogs.
Forrester also recently produced some interesting stats about adults using social media. Some of the findings included:
- A third of adults post at least once a week to social sites such as Facebook and Twitter.
- A quarter of adults publish a blog and upload video/audio they created.
- Nearly 60% maintain a profile on a social networking site.
- 70% Read blogs, tweets and watch UGC video.
UK Social Media Stats
The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits – continually closing the gap on search and entertainment websites.
Facebook’s growth in the UK continues with a reported 24 million active users. It now accounts for over half of all visits to social networking sites in the UK with YouTube sitting in second with over 17% of visits. Despite the media coverage and growth of Twitter over the past year the micro-blogging site makes up only around 2% of visits to social media sites in the UK, only just surpassing Bebo.
The Growth of Facebook
With Facebook also surpassing the 400m user mark, below are some great graphs and stats to put the numbers in perspective from Pingdom.
Sources: Hitwise, Nielsen, Comscore, Forrester, Royal Pingdom.
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[...] Facebook has over 400 million members, only India and China have larger populations – ClickyMedia [...]
[...] Social Media Statistics February 2010 | UK & Worldwide | Clicky Media | Clicky Media Kevin: A blockbuster collection of global social media statistics from February 2010 sourced from Hitwise, Nielsen, Comscore, Forrester, Royal Pingdom. Facebook is by far and away the most popular social networking site. Social networks and forums rank second in terms of UK internet visits, trailing only visits to search engines. That statistic is interesting in and of itself. At 121.6%, visits to search engines in the UK is almost twice that of visits to news and media sites. Another gem in this list of statistics: "Facebook and Twitter also both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online." (tags: 2010 stats facebook global uk socialmedia searchengines twitter research traffic) [...]
[...] your consumers are and where you want to focus your attention. Today’s consumer is extremely active on social media sites, and you’ve likely seen that by the number of comments on your social media [...]
What’s the new UK number for Facebook? Your earlier stats included this and it’s incredibly useful to know!
Thanks
Hi Carole,
Apologies for the delay in updating our Facebook stats. Here are the long awaited latest stats…
http://www.clicky.co.uk/2010/04/uk-facebook-user-statistics-april-2010/
Clicky Media Team
Hi Clicky Media Team,
With regards to the below statistics (as listed above):
■A third of adults post at least once a week to social sites, such as Facebook and Twitter.
■A quarter of adults publish a blog and upload video/audio they created.
■Nearly 60% maintain a profile on a social networking site.
■70% Read blogs, tweets and watch UGC video.
Please can you let me know where I can find the above stats further broken down by age group and if possible, male to female ratio?
Many thanks, Bethany
[...] It appears the popularity of Social Media is continually rising in the UK, currently accounting for almost 11% of UK Internet visits, behind search and entertainment websites. Research from the Nielsen Company highlighted that in the UK, at present 29,129 people use social media sites and the average time spend on such sites per person per month equates to 6hrs 07min and 54secs. Similarly, Forrester produced some equally interesting stats about adults using social media, finding that 70% read blogs, tweets and watch UGC video. The most popular social media site, Facebook, accounts for over half of all visits to social networking sites in the UK and has an ever increasing community in the UK as well as worldwide, with a reported 24 million active UK users and 400 million users worldwide. This is closely followed by YouTube, with over 17% of visits. But what about other Social Media sites? Surprisingly Twitter, despite its media coverage and growth over the past year (now 100 million users and 50 million Tweets per day), the site only makes up around 2% of visits to social media sites in the UK. (All facts and figures taken from here). [...]
[...] recent social media statistics summed up here at Clicky Media - highlights from this [...]
Hi Clicky Media™ Team, With regards to the below statistics (as listed above): ■A third of adults post at least once a week to social sites, such as Facebook and Twitter. ■A quarter of adults publish a blog and upload video/audio they created. ■Nearly 60% maintain a profile on a social networking site. ■70% Read blogs, tweets and watch UGC video. Please can you let me know where I can find the above stats further broken down by age group and if possible, male to female ratio? Many thanks, Bethany
Great stats, it shown that social media is growing rapidly. Having to justify my use of B2B social media at times, these are great numbers to have. It is also good to see usage trends moving in the right direction. Thanks.