Facebook recently surpassed the 1 trillion pageviews per month mark according to DoubleClick Data for the months of June and July 2011.
The report also revealed that in both months the social networking giant achieved over 860 million unique page views. This exceeds the last reported or known number of users on Facebook by more than 100 million. Facebook as ever is yet to confirm the figures but an update is expected soon.
Interestingly, this means that an average Facebook user visiting the site accumulated in the region of 1,160 page views in July, around 40 per visit with an average of 25 minutes time spent on site.
Below is a copy of the data from Doubleclick’s ‘Top 1000 most-visited sites on the web‘. It also shows that YouTube from a unique user perspective isn’t far behind Facebook, with a similar reach percentage. However, when it comes to page views the video site has a mere 10% of Facebook’s Page view figures.