The best way to describe the apple event yesterday was “much the same, but a bit better” but certainly not ground-breaking.
Danny Sullivan said “All done. Minor upgrade to Apple TV. Slight improvements to iPad. None of it matters. Cut loose the hordes to buy!” – this summed it up well for me.
The main new features are:
- ‘Retina’ display, A5X processor and 5MP camera
- LTE and voice dictation
- iOS 5.1 announced; brings Siri to Japan and Australia
- Apple TV updated
Essentially this is what the iPhone 4S was to the iPhone 4 but for the iPad (strange they didn’t call it the iPad 2S and opted for the far less catchy “The New iPad”!)
So what do these new features mean?
The screen is now a massive 2048 x 1536 pixels which is huge considering the physical screen size remains the same.
This means your photos and movies will appear clearer and apps and web browsers will be able to take advantage of the much bigger pixel area to cram even more in.
The processor is quicker and has 2 more cores (4 cores in total) and the camera is a vast improvement on the poor camera found on the iPad 2.
So will people buy it?
Yep in their droves! Apple do not need to do much in the way of “ground breaking work” to ensure their products fly off the shelves these days.
The product is better, and the new feature are nice, and yes they do need to keep the technology up to date to ensure they compete with the growing number of rival products, but this is not a massive move forward.
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