Facebook is reportedly planning to introduce video ads in the first half of next year.
Citing “several industry executives,” Advertising Age reports that “by April at the latest,” advertisers will be able to target video ads in users’ News Feeds on desktop and mobile. The length of such videos would cap at 15 seconds as opposed to the standard 30-second TV ad, according to the report.
Facebook have so far not commented on this speculation.
The video ads are likely to be “autoplay,” meaning they will start running automatically, a potentially controversial move. IN addition, on desktop, the ads will expand out of the News Feed and into the left- and right-hand columns.
More news on this as we get more information from Facebook.