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Screen Shot 2013-04-26 at 13.51.46 Screen Shot 2013-04-26 at 13.51.46

Facebook launch Graph Search.

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Screen Shot 2013-04-26 at 13.51.46

Facebook launch Graph Search.

Insight / 16.1.13

Facebook has unveiled a new feature to allow users to sift through pictures, posts and messages in a way that the company’s founder and chief executive, Mark Zuckerberg, claimed could transform how people use the social network.

Unveiling the tool, Graph Search, at its first major product launch since the company’s IPO last May, Zuckerberg described it as the site’s “third pillar”, after Timeline and News Feed.

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“Graph Search is a completely new way for people to get information on Facebook,” he told a packed press conference at the company’s headquarters in Menlo Park on Tuesday.

The function will initially let users search four categories – people, places, photos, interests – and gradually expand to cover all content, Zuckerberg said.

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