Sports Fans 52% more likely to own a tablet
A new report from Nielsen (Download it here) “2012 A Year in Sports” has shown that sports fans are 52% more likely to own a tablet device (e.g. iPad or similar) than non-sports fans.
This is not necessarily new information, but it does confirm what we already knew: sports fans are highly connected to tech and digital world.
The report also shows that about 60% of tablet and smartphone owners who use mobile devices for sports content do so at least once a day.
Sports fans in general are also more likely to have other tech-related tools and gadgets than non-sports fans, from Digital Video Recorders for recording games (42%) and games consoles (33%) to smartphones (21%) and HDTV’s (20%).