Recently, some Google users have been surprised to see video ads appearing on the search result pages. Google did previously announce that this was something that they were looking at and hoping to trial.
Google uses plusboxes to show that there is a video advert that would complement the search text. The ad begins after the user clicks the message. The video ads are ordinarily quite short, usually around 30 seconds, and are shown using Google Video Player in a 160×140 space. The videos end by displaying a clickable URL directed to th relevant landing page.
Google’s Marissa Mayer told the New York Times that the main search page will include more images and videos as she believes that users eyes: “automatically gravitate to the images more than the text.” The only downside to these ads could be that advertisers will have to pay when a user clicks to view the ad even if they choose not to click through to the site. This opposes text ads where users are automatically linked to the site upon clicking the ad.
Source: blogoscoped.com
Google’s latest venture is targeting free space on TV airwaves.
After originally being rejected, Google are attempting a renewed pitch to federal regulators for free access to the unused spectrum between broadcast TV channels. Apparently Google suggest that by using these airwaves some consumers could recieve faster and cheaper wireless Internet access.
Google however, are not the only large technology company to be targeting this so called ‘white space’. Other companies such as Microsoft and Dell are also requesting the FCC open these spaces for use by portable gadgets. Richard Whitt, Google’s Washington telecommunications and media counsel said: “This is a large amount of untapped spectrum, and you’ve got people in Silicon Valley and lots of smart entrepreneurs just itching to find ways to use it.”
It is not that FCC officials are not intrigued with these possibilities and they have even begun testing devices but the results have been mixed. Broadcasters argue that the opening of the airwaves could cause interference with TV signals. Broadcasters also believe, that the technology is also simply not ready.
Source: thenewstribune.com
Users of hot mobile phones are now able to customise their phone features and include Google mobile services instead of simply relying purley on features pre-installed on the devices by the network provider.
“Faster is better than slow, especially on a mobile device” Waddell said. “Not only are we are seeing increased user satisfaction but also greater usage.”
Microsoft are expecting to sell 20 million Windows Mobile devices by the end of June this year which with Blackberry and Symbian-based phones represent around 85 percent of the Internet-ready smartphones sold in the world.
Phone users equipt with software from Research in Motion, Nokia’s Symbian-based phones and now Microsoft Windows Mobile are able to download the software at mobile.google.com.
Since the Apple iPhone launch last year Google officials have reported similar surges in usage of Google.com via mobile devices. Unlike most other mobile phones the offers a full-featured Internet browser.
the apple iphone explained
Source: www.reuters.com
