It has been announced that Facebook will be developing Mobile Ads in the coming weeks!

Here at Clicky Media we’re keeping a close eye on the development so we can offer these to our clients as soon as they’re released.

The advertising side of Facebook has proved to be very profitable, with a lot of users now accessing Facebook via their mobiles, the next natural step was advertising on the mobile formats of the site.

Whilst it is not yet clear exactly how these ads will be utilised by Facebook, we’re already very excited about the possibility of new ventures with Facebook.

Keep an eye on our blog for more information as the ads are developed!

Sources – Mashable, New Media Age

Check out the Buzz with Facebook Competitions!

Social Media is growing more and more by the day, with Facebook easily dominating the social media scene. There has been an array of new and exciting opportunities developed as the site has grown in popularity. One such opportunity is the Facebook Competitions, these are a great way of raising brand awareness and create a dialogue with the Facebook users.

Clicky Media have several clients currently utilising the Facebook competitions with great results.

There are a number of interesting ways to use a Facebook competition.

Photo or Video

This type of competition encourages users to ‘Like’ they’re favourite Photo or Video. This can be particularly effective if the users upload their own videos or pictures.

Quiz

A Quiz is a great was of generating buzz and encourages users to try and beat their friends scores, greatly increasing the reach as it is passed from user to user.

Raffle

A Raffle will develop a large number of followers but won’t encourage the same dialogue that other Competitions can. However this can be used to increase the number of Facebook Fans greatly, particularly when the user has to ‘Like’ the page in order to be entered in the raffle.

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To start 2012 off with a bang we have been working on improving our product line-up, Clicky Mail is the result of months of hard work and development, including incorporating the latest technology into our existing email marketing platform.

Our market leading features now include:

Split Testing
Can’t decide which subject line to choose? or which content to include? – Create 2 campaigns to compete against each other by targeting only a small sample of your database. We have measures to decide which one is performing greater and can even schedule the winning email to be sent across the remainder of your subscribers.

Open and Click Tracking, Including Social Chatter
Choose to watch your subscribers open your email in real-time ‘worldview’ or head to the dashboard of the system where it will show you the latest reports for the success of your campaign, including who forwarded your email, who ‘liked’ your email on Facebook, plus who even ‘tweeted’ about it!

Easy Unsubscribe & Self-Cleansing Lists
There is no frustration from subscribers if they choose not to receive emails from you anymore; a simple one-click does the job. If they ever mark your emails as spam then they are also automatically unsubscribed from future mailings.

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