Mark Zuckerberg and his team are looking to tackle a growing issue, that an average of 18 people die every day waiting for an organ transplant. With an impressive 901 million users, the Facebook team are hoping to spread awareness within the Social Network and encourage people to sign up to the organ donor registry.

Links to the UK and US organ donor site are already available on the social media site and more are expected to follow.

The movement has received some mixed reviews, though a majority has been very positive. The NHS Blood and Transplant is already promoting the new Timeline option through their Facebook page, take a look here > > NHS Organ Donation Facebook Page, and don’t forget to post on your Timeline if you’re a registered donor!

Source: Facebook, Mashable

The Google ‘Over-Optimisation Penalty’ has still so far to be confirmed by Google themselves, but that hasn’t stopped the SEO blogosphere from buzzing with speculation about what will be targeted, whose rankings will suffer and some people even reporting that it might be here already. Certainly there are examples out there of some larger sites dropping twenty or more places overnight.

Amid all the conjecture, there are a few recurring themes. Below, we’ve compiled some of the salient points and how to avoid the pitfalls of ‘over-optimisation’.

Pages Titles

The main things Google might look unfavourably on with page titles are; repeated keywords and repetitious use of synonyms that don’t add anything in the way of understanding.

Keep things simple and clear. Try to include keyword search terms that describe the page overall and the products it features.

Backlinks

Backlinks are a strong indicator to search engines of a site’s relative worth. This knowledge has lead to widespread exploitation, namely; comment spamming, blog networks and reciprocal linking.

Link-building can be a laborious process, there are no quick fixes but links from quality sites can help increase traffic and authority. Its importance should not be underestimated.

Footers

Link-heavy footers were once a neat method of fooling search engines without impacting too much on a site’s appearance. Placing large numbers of links at the bottom of a page was a way to tell Google that it was important and worth looking at.

Use anchor-text links in the body of the onpage text where they enhance the user experience of the site.

Internal Links

Exact-match anchor text repeatedly linking to the same pages on a site might have once helped spread a site’s authority but, when overused, this is little more than extra clutter.

Instead of focusing on sheer volume of internal links; try to include logical, useful links where they are appropriate. Also, change the anchor text to avoid using the same keyword phrases over and over again as repeated uses will not bring extra value.

Keyword Stuffing

Blocks of text written with the sole purpose of housing a few-dozen mentions of a particular keyword or keywords do not add to a site’s value.

Any information on-page should be there for humans, rather than search engines. As such, it should be useful, relevant and well written.

Bearing these things in mind will not only help your site to avoid being penalised by Google, it will also improve the experience for the user, which should always be the priority of SEO!

Google has announced some exciting new changes it will be bringing in for ‘phrase’ and ‘exact’ match keywords.

What does this Mean?

Starting in mid-May, the new matching behaviour will extend ‘phrase’ and ‘exact’ match keywords to recognize plurals, misspellings, accents and abbreviations in an attempt to focus more on what the user is searching for. Even when searching for the same thing, individuals will more often than not use different wording, spellings and terminology. Google aims to focus on what the user is searching for, taking more variations into account to create a better user experience.

Benefits

The early testing conducted by Google has found that the new matching behaviour can increase the number of clicks in a campaign by as much as 3%. Whilst there is still the option to retain the old matching behaviour settings, the new system has had positive feedback so far and looks set to improve clicks across many campaigns.

One important thing to note is that this is optional, so should you wish to stick with the original settings you’ll still have that option.

Source: Adwords

So check out the most likely places for you to lose a phone in America and keep a tight hold on your mobile!

Source : Mashable

Here are our Top 3 Gadget cleaning devices!

1. Compressed Air

This is a fantastic little device that lets you blast dirt and dust off your computer components, keyboards and all those hard to reach or delicate places!

2. Cyber Clean

Looking remarkably like the silly putty many children played with at some time or another, this goo will sink between the keys on your keyboard and pull out all the rubbish.

3. UV Light

Many large industries already use UV light to effectively sanitize their products, this little gadget can use the same technology to kill the germs on your smartphone!

For more hints on how to clean your keyboard and other gadgets, click the Mashable link below.

Source: Mashable.com

This time it’s a little more general, we’re going to show you what’s possible through the new timeline! The feature had opened up a whole new world of possibilities that brands are already taking advantage of, isn’t it time you started doing something different with your Timeline?

To give you some ideas, here are some of the innovative uses that the big brands have come up with so far:

Fanta utilized the Timeline and time travel claiming that the leap year had ripped a hole in the timeline and transported four of their characters to different times within the brands Timeline.

The band Coldplay took the Timeline as a great opportunity to show off the poster for their very first show, utilizing the Milestones now available through Timeline.

Old Spice took the opportunity to make a cover image worthy of their now famous viral adverts. This epic image certainly incorporates the essence of their adverts.

The Captain Morgan team went for a slightly different tactic, using the Timeline to add a little more depth Captain Morgan and give the fans a little taste of his life at sea.

For information on how we can help you develop your Timeline Click Here>>

Or call us on 0845 257 1225

Source: Mashable

With this in mind we’ve got some helpful tips and hints for searching using Google.

We’ll start with some of the simpler but handy tricks:

And a few of the slightly more obscure but equally useful tricks for searching with Google!

Tracking a Package

Source: Mashable, StatCounter

So we’ve put together a few helpful blog posts to help you along, these will all begin with ‘Facebook Timeline Advice’. To start we’re giving you a rundown on some of the new features available.

Cover Picture

Your Cover Picture is a large image that sits at the top of your Facebook Page. It’s important to make sure this image is unique to your brand or organization. There are some terms regarding what you cannot put on you Cover Photo, for the full list  click here > >

Star Posts

To Star a post you simply have to click the star on the post. This will make the post widescreen and will treat the post as of higher importance.

Pinned Post

If you’ve got a post that you want to prioritize you can ‘pin’ it, this will display the post clearly at the top of your page. This is a great way of utilising an older post and bringing it back to the top of your page without repeating yourself.

Admin Channel

The Admin Channel is a fantastic feature that lets you view all of the recent traffic and notifications through your Facebook page, you can even respond to messages. It’s also really easy to close by clicking the ‘hide’ button in the top right corner. Another key point to note is that this channel will only be visible to the Page admins, non-admins won’t even see the channel.

Friend Activity

The way that a users friends have interacted with a Facebook Page can be key to what they focus on within the Page. For this reason the new Friend Activity can have a huge impact on your Facebook Page. Now when people visit your page they will be shown what their friends looked at and responded to.

Milestone

Milestones are a great way to put all of your bigger events into your page. All you need to do is add the headline for the event, location, date and a few details. Then add an image and the Milestone is ready to go live. Currently these Milestones can only go back as far as 01/01/1800.

Activity Log

This is a really handy way to look at the history of the Page and organize the posts. This can include making posts bigger with ‘Star Post’, hiding or deleting irrelevant posts and ensuring you’re on top of any spam.

Our new Facebook page

Source: Facebook

For more information about what we can do for your Facebook Page Timeline give us a call on 0845 257 1225 or view our contact page here >>

Yes, it seems barely possible that Christmas has yet again snuck up on us! So on your to do list: Christmas shopping, tree decorating, Christmas dinner planning, but one important thing’s missing…

Update your Christmas online marketing!

Christmas offers loads of great opportunities for your business, and Clicky Media™ are here to help. A few things you may want to consider are:

Letting your customers know about any special Christmas offers.
- What we’d recommend: A PPC search campaign, email marketing & web updates.

Let your customers know about your Christmas opening hours or any special/differing schedules etc.
- What we’d recommend: Web updates; email marketing and social media updates.

Running a Christmas gift campaign to help boost your festive sales this year.
- What we’d recommend: A PPC Search & Display campaign for December, social media advertising, social updates and     email marketing.

Wishing your customers Happy Christmas! Don’t forget to thank your loyal patrons this year with some festive cheer.
- What we’d recommend: Email marketing (online Christmas cards!), a Christmas competition on Facebook and/or Twitter.

Let everyone know you’re donating to charity this Christmas & encourage your customers, suppliers & partners to do the same.
- What we’d recommend: Email marketing, social updates & web updates.

Decorating your website – get in the Christmas spirit by tweaking your website with some stunning Christmas design – show your customers (and your competitors) you’re reactive, up-to-date and of course fun!
- What we’d recommend: Web amends – Christmas hats, reindeer, snowflakes, glitter, stars, presents, snowmen, or even Father Christmas himself! How creative can you be with your festive cheer ideas?

Go on, a little festive cheer never hurt anyone; it has helped though!

We can help you with everything, from creative Christmas emails to full marketing campaigns; even down to fabulous temporary festive website designs.

Give us a call today on 0845 257 1225 if you’d like to discuss any of your online marketing. These ideas were hugely popular last year, so get in quick to make sure we can get everything sorted for you as soon as possible!

Click here to contact us. >>

Following Facebook releasing the ability for users to browse Facebook over a secure connection, it is shortly to be required that all custom page content must be hosted securely. This means that all tabs on pages need to convert over to HTTPS by Saturday October 1st 2011.

If we have designed your tabs you should have heard from us either by telephone or email this week about transferring over to a secure server hosting package. If you haven’t replied or received an email, please ensure you get in touch with us ASAP as your page may not display as of Saturday.

Should you wish to host/continue to host your own page yourself, then you will need to purchase an SSL certificate and also make the relevant changes to your application settings. For more information please see the official Facebook developers blog here >>