Latest stats for browser usage in the UK shows that the Google Chrome browser has overhauled Firefox, to become the second most popular browser behind IE. 22% of UK users now use Chrome, whilst 45% still use some flavour of Internet Explorer. Globally, Chrome is the 3rd most popular browser with 20% market share.
The numbers don’t surprise us as Google’s share of the search market is higher in the UK running at around 80%. Google have also been marketing Chrome very heavily in the UK; Chrome was the first ever Google product to be advertised on TV and has also been pushed heavily in display and print advertising. Google also have been advertising the browser to users on the home page of Google.co.uk.
Quite ironic that “off-line” advertising has boosted the usage of a web browser.
Sources: Connected Internet | Statcounter
