A new report from The Wall Street Journal has revealed that Twitter’s value has continued to increase to a huge $7 billion.

This figure has almost doubled in just 7 months when the micro-blogging site was valued at $3.75 billion following investment funding lead by Kleiner Perkins Caufield & Byers of approximately $200 million.

The new valuation is believed to be based on the fact that Twitter are slowly beginning to monetise the micro-blogging site. The release of promoted tweets and trends earlier in the year and the preparation of a self service platform shows that Twitter really are looking at developing a strong business plan after starting out without much of one. The new revenue stream for Twitter came from big brands utilising the new promoted tweets and trends offering which to date has been Twitter’s first real revenue source.

Last October it was announced that promoted tweets as a self-serve tool would be released in the future, which is now expected to be launched this Autumn.

It is rumoured that the new platform will be something similar to Google Adwords and include corresponding features and functionality.

Source: Mashable

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In a standard Google AdWords ad, the display URL comes last. This doesn’t necessarily mean it is the least important part – the display URL is an extremely important factor in a user’s decision of whether they click on your ad or not.

Since last week, Google automatically show the display URL domains in ad headlines for selected top placements. The result means business brands are more prominent in ads and the general headline can be used to highlight other important information. If the headline already contains the domain however, it won’t be displayed again.



 

The new ads have the display URL separated from the rest of the text by a vertical bar and include only the domain (not the “www.” prefix or any subdirectories). The original display URL continues to appear as normal below the description line.

What’s more, it is also possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less. Phew!

If you would like further information on how Google Ads are managed, or wish to start up your own AdWords campaign, please visit our Pay Per Click page or get in touch to discuss you requirements.

 

Source: Google AdWords Blog -Showing the display URL domain in the headline for select ads on Google

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