Google has announced some exciting new changes it will be bringing in for ‘phrase’ and ‘exact’ match keywords.
What does this Mean?
Starting in mid-May, the new matching behaviour will extend ‘phrase’ and ‘exact’ match keywords to recognize plurals, misspellings, accents and abbreviations in an attempt to focus more on what the user is searching for. Even when searching for the same thing, individuals will more often than not use different wording, spellings and terminology. Google aims to focus on what the user is searching for, taking more variations into account to create a better user experience.
Benefits
The early testing conducted by Google has found that the new matching behaviour can increase the number of clicks in a campaign by as much as 3%. Whilst there is still the option to retain the old matching behaviour settings, the new system has had positive feedback so far and looks set to improve clicks across many campaigns.
One important thing to note is that this is optional, so should you wish to stick with the original settings you’ll still have that option.
Source: Adwords
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A new report from The Wall Street Journal has revealed that Twitter’s value has continued to increase to a huge $7 billion.
This figure has almost doubled in just 7 months when the micro-blogging site was valued at $3.75 billion following investment funding lead by Kleiner Perkins Caufield & Byers of approximately $200 million.
The new valuation is believed to be based on the fact that Twitter are slowly beginning to monetise the micro-blogging site. The release of promoted tweets and trends earlier in the year and the preparation of a self service platform shows that Twitter really are looking at developing a strong business plan after starting out without much of one. The new revenue stream for Twitter came from big brands utilising the new promoted tweets and trends offering which to date has been Twitter’s first real revenue source.
Last October it was announced that promoted tweets as a self-serve tool would be released in the future, which is now expected to be launched this Autumn.
It is rumoured that the new platform will be something similar to Google Adwords and include corresponding features and functionality.
Source: Mashable
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