A new report from The Wall Street Journal has revealed that Twitter’s value has continued to increase to a huge $7 billion.

This figure has almost doubled in just 7 months when the micro-blogging site was valued at $3.75 billion following investment funding lead by Kleiner Perkins Caufield & Byers of approximately $200 million.

The new valuation is believed to be based on the fact that Twitter are slowly beginning to monetise the micro-blogging site. The release of promoted tweets and trends earlier in the year and the preparation of a self service platform shows that Twitter really are looking at developing a strong business plan after starting out without much of one. The new revenue stream for Twitter came from big brands utilising the new promoted tweets and trends offering which to date has been Twitter’s first real revenue source.

Last October it was announced that promoted tweets as a self-serve tool would be released in the future, which is now expected to be launched this Autumn.

It is rumoured that the new platform will be something similar to Google Adwords and include corresponding features and functionality.

Source: Mashable

Since last week, Google automatically show the display URL domains in ad headlines for selected top placements. The result means business brands are more prominent in ads and the general headline can be used to highlight other important information. If the headline already contains the domain however, it won’t be displayed again.



The new ads have the display URL separated from the rest of the text by a vertical bar and include only the domain (not the “www.” prefix or any subdirectories). The original display URL continues to appear as normal below the description line.

What’s more, it is also possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less. Phew!

If you would like further information on how Google Ads are managed, or wish to start up your own AdWords campaign, please visit our Pay Per Click page or get in touch to discuss you requirements.

Source: Google AdWords Blog -Showing the display URL domain in the headline for select ads on Google

Earlier this year we were pleased to inform you that Clicky Media had qualified to become a Google AdWords Certified Partner (previously AdWords Qualified Company Status).

Since then we are proud to announce that we are now fully qualified in all areas Google AdWords offers. This includes:

• AdWords Fundamentals,
• AdWords Advanced Display Advertising,
• AdWords Advanced Search Advertising,
• AdWords Advanced Analysis and Reporting.

For all of these we have been fully tried and tested, and have passed with flying colours!

To find out more about our Google AdWords Certified Partner status, click here >>

According to Google, this new feature will “increase the choice and relevancy in search ads.” Essentially Ad Sitelinks allow advertisers to incorporate additional and deep links within paid results, much like you find in organic listings.

In the post written by Dan Friedman of the Inside AdWords crew on the official Google Adwords blog, he also commented, “Early participants in Ad Sitelinks, like Priceline.com, found that presenting multiple link options made it easier to direct users to relevant information on their sites, driving them deeper into the conversion funnel.”

Sources: Search Engine Land & Google Adwords Blog

“Web users in Great Britain will be the first in the world to see gambling ads on Google since 2004, when the US search engine giant introduced a global ban,” the Guardian writes, and later adds that Google’s “relaxation of gambling advertising follows new UK rules introduced last September under the Gambling Act 2005 allowing betting ads to run on TV around sports events and after the 9pm watershed.”

Gambling ads are classified as non-family friendly though, Google says, so they won’t show when SafeSearch is enabled.

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Google’s Keyword tool has just been updated to publish approximate search volume figures at last!

This has long been a want of many internet marketing experts across the land and despite being “Approx Figures” this is a really useful addition to the tool.

Nice work.

Try the tool here >>

As of the 16th of April 2008 we will be offering free Google AdWords Account reviews by one of our Google Qualified Experts.

If you are an existing Google AdWords user this is a perfect opportunity for you to see what could be done by a Google Qualified Expert at no cost.

If you would like to take advantage of this limited time offer please fill in our quick form below:

Google’s removal of trademark bidding restrictions is set to happen on the 5th of May, 2008.

What does this mean?

Up until now it has been possible to prevent advertisers bidding on singular trademarked terms. Advertisers choosing to bid on such terms are currently asked to remove their ads allowing the trademark owner to be the lone advertiser for their particular keyword.

Whats changing?

Essentially Google are removing this restriction allowing free bidding on all trademarked single terms. This removal of restrictions is set to be only in the UK and Ireland (not the rest of Europe) and is likely to cause havoc for those UK businesses currently benefiting from the restrictions.

Why?

This Google policy has been in place in the US and Canada since 2004. In Google’s own statement:

“A good proportion of users in the US and Canada have been clicking on competitor ads even when searching against trademarked terms, suggesting that they find the greater number of ads relevant and helpful when researching or making a purchase.”