As the EU Cookie law deadline looms, are you prepared? Perhaps you’re not aware of the Law? Here’s a quick run-down:

So what exactly are Cookies used for?

Cookies are used by almost all websites, for a variety of purposes:

• Analysis of user behaviour (Analytics)
• To personalise pages and remember visitor preferences
• To manage shopping baskets in online stores
• To track users across websites and deliver targeted advertising

So many questions…

What? Websites must obtain consent from visitors

Why? To protect online user privacy

Who? The law is regulated by The Information Commissioner’s Office (ICO)

When? The Law is already in effect as a ‘grace period’. This will end on May 26^th, 2012

Not Compliant? You could receive up to half a million pounds fine (extreme cases only!)

 

So what should you do?

• Audit your site to find out what cookies your website has
• Find out what these cookies are used for, and which ones you need to get consent for (there are some exemptions)
• Work out how to get consent from your visitors to set cookies on their device. See some great examples here>>

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We are proud to announce the launch of the official Olympus UK Facebook Page. We are currently working with Olympus on a number of projects but this is the first element to go live.

As a leading manufacturer of professional opto-digital products and pioneers in the technologies field of imaging and voice products it was important that the Page reflected this. The Page needed to showcase the creativity and originality Olympus deliver in developing new products and efficient systems solutions. As such, the Page and ongoing updates will be hugely visual with lots of imagery and video content.

The Facebook Page has been launched to coincide with the new Timeline conversion for Pages, with a fresh design and added functionality for users. The Page promotes both the UK Camera and Audio departments, showcasing the latest products and providing users with useful information and resources. The new timeline layout has enabled Olympus to promote interesting milestones since establishing in Europe in 1963. If you go back you will see some of the retro cameras, audio products and the numerous highlights, events and meaningful technological advances Olympus have made over the past 50 years.

The Page includes full social integration features including feeds from YouTube, Twitter and Flickr as well as a polling tool allowing customer feedback. The Page comprises a Welcome tab, introducing visitors to Olympus the brand and the latest video content from their official YouTube Channel as well as email sign-up functionality. The products tab allows visitors to select either Camera or Audio products and click amongst and view the latest collections, from where you can view associated accessories and buy directly online.

There is also an additional Customer Services tab reflecting the intense customer orientation and fast implementation of customers’ wishes Olympus demands.

Keep your eyes peeled for more updates and interesting new content coming soon…

View the Official Olympus UK Facebook Page here >>

 

Very organised and professional agency delivering excellent online campaigns and support from conception to close.

Georgina Pavelin
Marketing Product Specialist – Audio Consumer

 

Clicky have always been patient and great to work with, they have helped us out every step of the way and have offered advice and training to help us get the best out of our facebook page.

Sarah Cheetham
Product Marketing – Consumer Imaging

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