We’re very proud to announce that we’ve been nominated for a top award for our search marketing work with our client The Underfloor Heating Store.
The campaign has been recognised in the ‘Best use of Search – Retail’ category in the European Search Marketing Awards 2012.
The awards will be presented at an awards dinner at the NH Barbizon Palace, in Amsterdam on the evening of Thursday 5 July 2012. All the team have got their fingers crossed for yet another business award for the company. Watch this space as soon we will be showcasing our results with the Case Study that gained us our nomination. Equally, Google are in the process of developing their own Case Study from the campaign to help promote Adwords!
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Google has announced some exciting new changes it will be bringing in for ‘phrase’ and ‘exact’ match keywords.
What does this Mean?
Starting in mid-May, the new matching behaviour will extend ‘phrase’ and ‘exact’ match keywords to recognize plurals, misspellings, accents and abbreviations in an attempt to focus more on what the user is searching for. Even when searching for the same thing, individuals will more often than not use different wording, spellings and terminology. Google aims to focus on what the user is searching for, taking more variations into account to create a better user experience.
Benefits
The early testing conducted by Google has found that the new matching behaviour can increase the number of clicks in a campaign by as much as 3%. Whilst there is still the option to retain the old matching behaviour settings, the new system has had positive feedback so far and looks set to improve clicks across many campaigns.
One important thing to note is that this is optional, so should you wish to stick with the original settings you’ll still have that option.
Source: Adwords
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