Social Media is growing more and more by the day, with Facebook easily dominating the social media scene. There has been an array of new and exciting opportunities developed as the site has grown in popularity. One such opportunity is the Facebook Competitions, these are a great way of raising brand awareness and create a dialogue with the Facebook users.

Clicky Media have several clients currently utilising the Facebook competitions with great results.

There are a number of interesting ways to use a Facebook competition.

Photo or Video

This type of competition encourages users to ‘Like’ they’re favourite Photo or Video. This can be particularly effective if the users upload their own videos or pictures.

Quiz

A Quiz is a great was of generating buzz and encourages users to try and beat their friends scores, greatly increasing the reach as it is passed from user to user.

Raffle

A Raffle will develop a large number of followers but won’t encourage the same dialogue that other Competitions can. However this can be used to increase the number of Facebook Fans greatly, particularly when the user has to ‘Like’ the page in order to be entered in the raffle.

Vouchers

A Voucher is a great way to reward customers who are using your Social Media. When a user ‘Likes’ the page they receive the voucher for your store or product, encouraging loyalty and repeat sales.

To enter one of our latest competitions click the links below!

Thomas Pink – Click here>>

RDI – Click here>>

Rental Republic – Click here>>

For more information on how we can help you make the most of a Facebook Competition Click here>>

Clicky Media would like to congratulate the Winner of our Competwition Roxanna Bridger, @Roxi_Lovely! From the 997 twitter users who entered our competition, Roxanne was the lucky winner of a brand new iPod Touch.

We decided to offer our clients and followers the chance to win an iPod Touch for Christmas. This year we’ve helped all kinds of clients to grow their businesses on the internet, from local government to multi-national brands, we provide a wide range of digital marketing services with a complete focus on delivering results.

We wanted to wish all our valued clients & followers a very merry Christmas with this exciting competition.

For information on how we can help you’re business’s twitter account with a competition click here > >

There are over 30 Million Users on Facebook in the United Kingdom alone, this handy infographic by Michele Caivano gives a useful breakdown of Facebook Users worldwide.

Source – Fortunecat.it

Check out how we could develop your Facebook Page Here >>

Over 1.8 million Facebook users have Christmas as a registered interest. Of that 1.8 million there is a definite split between those who are single and those in a relationship.

There is also a fair difference between Men and Women who have chosen Christmas as an interest, the Women taking a huge lead of over 550,00 more users who ‘liked’ Christmas.

There is quite an interesting split with the Age Groups who ‘Like’ Christmas too, with the users who are 13-19 years old talking an easy lead with over 1,000,000 users!

Lastly there is also a selection of Christmas related topics that Facebook users have the option of ‘liking’. Whilst Christmas has a grand total of over 1,375,000 users who have ‘liked’ the popular topic, Snow has a respectful 533,000 and Christmas Eve has over 150,000.

Stay tuned for more Facebook Statistics in the New Year.

Source – Facebook.com

YouTube trends manager Kevin Allocca has been reminiscing. “2011 was a year of amazing new channels and new stars being discovered, awesome creativity, and of course, Rebecca Black,”  “It was also a year of powerful news stories playing out on YouTube, as people witnessed and documented uprisings and natural disasters, touching personal moments and moments of protest.”

Wondering what people watched the most during the past 12 months? See below (click to play).

1. “Friday” by Rebecca Black

2. Ultimate Dog Tease

3. “Jack Sparrow” by The Lonely Island and Michael Bolton

4. Talking Twin Babies Part 2

5. Nyan Cat

6. “Loot At Me Now” Cover Karmin Music

7. “The Creep” by The Lonely Island, Nicki Minaj and John Walters

8. “Born This Way” Cover by Maria Aragon

9. “The Force” Volkswagen Commercial

10. Cat Mom Hugs Baby Kitten

With YouTube also being the second most used Search Engine in the world, now is the time to take advantage of it’s popularity. From YouTube Channel Design to YouTube Advertising, Clicky Media can help with all your YouTube needs! Call us on 08457 257 1225.

Source: Mashable

The launch of Twitter Brand Pages coincides with a site-wide redesign and restructuring of the micro-blogging site and will enable additional features and functionality to company presences. According to reports, brands will be able to customise their profile header and improve the overall look and feel as well as highlighting their best content. Reports also suggest the ability to select a tweet to stay at the top of their page, with that tweet automatically expanding — even without a visitor clicking — to display a photo or video. Additionally, brands will be able to separate their @ replies and mentions.

Users and brands have been awaiting in anticipation for the launch of a more business orientated destination for users of Twitter, particularly since the improvement of Facebook Pages and the launch of Google+ Business Pages over recent months. Rumours began in April that the product was to be developed and launched in 2011.

Before we all get too excited though, Twitter has carefully selected a number of launch partners who are currently advertising on Twitter. Launch partners for the pages include Coca-Cola (in the example shown below), Dell, Disney, Hewlitt-Packard, McDonald’s, Nike, PepsiCo, Heineken, Subway and Paramount Pictures (specifically for the release of Mission: Impossible — Ghost Protocol).

It may be the case that the next roll out of Brand Pages are exclusive to high spending advertisers before this is available to the average Twitter user. In any case it is a proactive step forward from the social network giving brands a home and differentiating brand accounts from personal users.

To date most major brands have a presence on both Facebook and Twitter, but until this announcement, a brand’s Twitter page was more a place to push content to their followers’ streams and respond to customer service enquiries and was not a standalone destination in itself.

Watch this space for the latest updates…

Sources: Mashable and AdAge

The Lord Mayor’s Appeal 2012 has launched a new ‘Fit for the Future’ campaign. The aim is to promote, in the more deprived areas of the UK, better opportunities and health. This Appeal will help five specific charities, the primary of which being the ‘Bart’s and The London Charity’ for a Trauma Unit at The Royal London Hospital. Other charities to benefit are The Rowing Foundation, London Youth Rowing, Fields in Trust and Futures for Kids.

Here at Clicky Media we’ve been working with The Lord Mayor’s Appeal 2012 to help develop their Facebook page for their new campaign.

For information on our Facebook page services check out our website here>>

If you are interested in contributing to The Lord Mayor’s Appeal 2012, check out their Facebook page here>> or website here>>

We are thrilled to be one of the first to offer the newly available Twitter Advertising. The new advertising has three levels available, Promoted Tweets, Promoted Trends and Promoted Accounts. Whatever your targets, we can tailor a package specifically for you.

Promoted Tweets are similar to regular tweets, however the potential reach is much further and can be targeted more specifically at your target market. We even run a Cost-Per-Engagement service with which you only pay when someone ‘retweets’, clicks, replies to or ‘favourites’ your Promoted Tweet. For more details click the link at the bottom of this blog.

Promoted Trends can push your brand or product toward one of those key top ten trend spots to dramatically increase the tweets exposure.

Promoted Accounts now allows your account to be promoted in the ‘who to follow’ section for users who are likely to have interests similar to your account.

For more information about our new Twitter Advertising and what we can offer your company click here>> for our website or give us a call on 01244 352 913

It is time once again for a Clicky Media update on the Facebook statistics for the UK. Facebook continues to grow, with the number of users in the UK just passing the 30 million mark. 50% of all Facebook users will log on at some point today, speaking over 70 different languages. Worldwide, there are an impressive 250 million photos uploaded on average every day!

Today it’s the turn of the relationship status statistics. Overall Girls are still beating Boys on the total users with just over 15 million Girls to the 14 million Boys. There are almost 6 million single users on Facebook and only 44% of those are Women, so sorry guys but you’re a little outnumbered.

Relationship Status Comparison

Of these 30 million users on Facebook there is a definite divide between those who are in a relationship, those who are single and those who prefer not to say either way.

Here are some general Facebook Relationship Statisitcs:

Number of Single Users in some of the UK’s major Cities

Number of Single Users in each Age Group

If you would like any information regarding the Social Media services we offer or information about Facebook advertising check out our website www.clicky.co.uk or call us on 0845 257 1225

Source: facebook.com

Facebook’s business pages have of course been a huge success. Millions of brands are now connecting socially with their customers like never before through Facebook pages, and the commercial advantages are vast and varied; meaning Facebook has become an increasingly essential resource for online marketing in recent years.

But speculation of how Google+’s business pages could trump Facebook’s has been rife. So what might these pages contain? What functionality night they employ, and how might they look?

One suggestion has been that supposed “public circles” might be a main advantage of the Google plus business pages, Circles would allow users to pick and choose which brands’ circles they’re part of (in the same way they might choose to “like” different brands’ Facebook pages), with the advantage that users can choose what information they want to receive from each of their circles, so they only see messages & updates from those they want, thus granting greater user control than Facebook. Whether this would benefit the brands on the other hand is questionable, but of course this is all entirely speculative as Google’s official business pages plans remain a mystery.

None the less, it’s fun to speculate! And some have even taken it as far as designing what the pages might look like (see below). Either way, rest assured, as soon as we know anything for certain about Google plus’ business pages, we’ll let you know.

Source: Mashable