Facebook recently surpassed the 1 trillion pageviews per month mark according to DoubleClick Data for the months of June and July 2011.
The report also revealed that in both months the social networking giant achieved over 860 million unique page views. This exceeds the last reported or known number of users on Facebook by more than 100 million. Facebook as ever is yet to confirm the figures but an update is expected soon.
Interestingly, this means that an average Facebook user visiting the site accumulated in the region of 1,160 page views in July, around 40 per visit with an average of 25 minutes time spent on site.
Below is a copy of the data from Doubleclick’s ‘Top 1000 most-visited sites on the web‘. It also shows that YouTube from a unique user perspective isn’t far behind Facebook, with a similar reach percentage. However, when it comes to page views the video site has a mere 10% of Facebook’s Page view figures.
Source: Mashable
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Twitter is currently in the testing stages of a Facebook-like message wall on profile pages. The new feature is currently only available to a small number of users and the idea is to promote the usage of public tweets (including @ replies, mentions etc.) directly from their profile pages to specific users.
Twitter spokesperson Carolyn Penner described how it was designed to “make it easier for users to engage with each other” on the micro-blogging site.
The new message wall is an attempt to address the issue that many of Twitter’s functions and features are not intuitive and rely on new users researching guides or being taught by other users – particularly relating to how to send replies and direct messages. It is hoped that users will discover, almost instantly, how to effectively interact with other users. If successful it is believed that this could be rolled out to all users later in the year.
Sources: Mashable
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