Top 10 Home Page Design Guidelines

Published on 19 December 2012 by Oliver Yeates in Usability, Web Design, Web Design Tips

Your website’s home page is probably the most important and valuable element of any modern business’s marketing activity.

As Jacob Nielsen (leading thinker in usability) says “The homepage is your company’s face to the world. Increasingly, potential customers will look at your company’s online presence before doing business with you — regardless of whether they plan to close the actual sale online.”

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To start 2012 off with a bang we have been working on improving our product line-up, Clicky Mail is the result of months of hard work and development, including incorporating the latest technology into our existing email marketing platform.

Our market leading features now include:

Split Testing
Can’t decide which subject line to choose? or which content to include? – Create 2 campaigns to compete against each other by targeting only a small sample of your database. We have measures to decide which one is performing greater and can even schedule the winning email to be sent across the remainder of your subscribers.

Open and Click Tracking, Including Social Chatter
Choose to watch your subscribers open your email in real-time ‘worldview’ or head to the dashboard of the system where it will show you the latest reports for the success of your campaign, including who forwarded your email, who ‘liked’ your email on Facebook, plus who even ‘tweeted’ about it!

Easy Unsubscribe & Self-Cleansing Lists
There is no frustration from subscribers if they choose not to receive emails from you anymore; a simple one-click does the job. If they ever mark your emails as spam then they are also automatically unsubscribed from future mailings.

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