Great article from eConsultancy today about a new study into the relationship between TV viewers and social media.
The Study suggests 17% of British TV viewers use social media to find new shows.
The article goes on to say “Based on an online survey of 2,025 UK consumers aged 18 to 55+, the report found that 39% turned to social media to guide them in their TV choices (defined as “helping discover new TV shows and be alerted to programmes that are currently on and being talked about”) – while 17% use social media to gain a “fresh perspective on what they are watching”.
This adds further weight to Channel 4’s decision to launch a new channel, called 4Seven, which will re-air shows that create the most buzz within social media over the past week.”
