Facebook is reportedly planning to introduce video ads in the first half of next year.
Citing “several industry executives,” Advertising Age reports that “by April at the latest,” advertisers will be able to target video ads in users’ News Feeds on desktop and mobile. The length of such videos would cap at 15 seconds as opposed to the standard 30-second TV ad, according to the report.
Facebook have so far not commented on this speculation.
The video ads are likely to be “autoplay,” meaning they will start running automatically, a potentially controversial move. IN addition, on desktop, the ads will expand out of the News Feed and into the left- and right-hand columns.
More news on this as we get more information from Facebook.
Source : Mashable / Advertising Age
Budweiser, Official sponsors of the FA Cup, will screen the first live match on Facebook via their UK Page.
The tie for extra preliminary qualifying is between Ascot United and Wembley and takes place on Friday evening. It seems as though the streaming will be a test for bigger and better things to come and it may well be that more live sporting events, particularly football fixtures, will harness both the sheer audience size and viral capabilities of Facebook to draw in bigger crowds, even if they are online.
What better way to test the functionality and uptake by users than on a game between two lower league clubs? The home side will be hoping for a much bigger audience through Facebook, particularly as they usually achieve crowds of around 90 spectators. Both clubs will receive a nominal broadcast fee for the game.
This could certainly be the start of something big for Facebook and brand pages too. Watch this space…