If you’re not yet marketing on mobiles, maybe it’s time you should be.

To find out how we can help with your mobile marketing, call our specialist mobile team today on 0845 257 1225 or get in touch via the website by clicking here >>

For more information on mobile marketing by Clicky Media™, click here >>

Source: Mashable

The campaign has been recognised in the ‘Best use of Search – Retail’ category in the European Search Marketing Awards 2012.

The awards will be presented at an awards dinner at the NH Barbizon Palace, in Amsterdam on the evening of Thursday 5 July 2012. All the team have got their fingers crossed for yet another business award for the company. Watch this space as soon we will be showcasing our results with the Case Study that gained us our nomination. Equally, Google are in the process of developing their own Case Study from the campaign to help promote Adwords!

This week it was Nicola’s turn and she did hers on the latest in Facebook Advertising.

To get hold of a copy of this presentation simply fill in your details below:

Promotion of the 2012 Nominations Campaign has started already, with an exciting Facebook Competition. The Teaching Awards are giving away a Sony Vita to one lucky winner and two runner up prizes of the latest iPod Touch! This is open to all Facebook users – Click here to enter!

This is the first of many exciting campaigns for the Teaching Awards 2012. Watch this space!

For more information on Facebook Competitions, give us a call today on 0845 257 1225

We are pleased to announce that we have some exciting new vacancies here at Clicky Media™!

As we continue to thrive, we are looking to expand our team based in our Chester Head Office to help service our ever growing list of clients throughout the UK and Worldwide. This is a fantastic opportunity to join a forward thinking, professional agency and become part of a close-knit team.

We’re looking for a number of individuals that follow our core values, share our passion for all things digital and want to become part of something big! The latest vacancies include:

• Sales and Marketing Executive
• Digital Marketing Executive
• Mobile App Developer

If you think you have what it takes to join the team and are looking to progress or start your digital marketing career, please see our updated recruitment page here >>

For more information or if you have any questions please call our friendly office and we’d be more than happy to speak with you – 0845 257 1225.

Mark Zuckerberg and his team are looking to tackle a growing issue, that an average of 18 people die every day waiting for an organ transplant. With an impressive 901 million users, the Facebook team are hoping to spread awareness within the Social Network and encourage people to sign up to the organ donor registry.

Links to the UK and US organ donor site are already available on the social media site and more are expected to follow.

The movement has received some mixed reviews, though a majority has been very positive. The NHS Blood and Transplant is already promoting the new Timeline option through their Facebook page, take a look here > > NHS Organ Donation Facebook Page, and don’t forget to post on your Timeline if you’re a registered donor!

Source: Facebook, Mashable

Froehling Clinic are a multi-disciplinary medical specialist for diagnosis, treatment and prevention of back and neck pain and have clinics in Nantwich and Salford Quays.

Marcus Froehling (Froehling Clinic’s founder) said “Great team, great design and great functionality, I can only commend Clicky Media™ and have recommended them to friends and business partners already”

We are delighted with the results and are looking forward to our continued working relationship. See the site here >>

A&A Self Storage have worked with us for a number of years and this is the 2nd incarnation of their website!  We also provide a range of digital marketing services to A&A Self Storage including SEO, PPC Management and Display Advertising.

A&A Self Storage have 3 stores based in and around Greater London and provide a superb service – take a look at their new site here >>

With over 901 million users worldwide, Facebook continues to dominate the social networking world.

Below are the current statistics and demographic breakdowns for Facebook usage in the UK only.

(Data accurate as of 26th April 2012 – Source Facebook.com)

Total Facebook Users in the UK

There are a total of 30,595,980 Facebook users in the UK

UK Facebook User Gender Split

There are slightly more women than men using Facebook in UK, but only just!

UK Facebook Age Split

This is the stat that often surprises our clients! Its not just the younger generations using Facebook!

Here at Clicky Media™, we offer a great range of Facebook services that include both Facebook advertising and Facebook Page Design. We also specialise in promoting brands through the social media networks and across the web.

If you want any further information, you can visit our social media marketing section on the Clicky Media™™ website. Alternatively, you can chat with one of our professionals on 0845 257 1225 or email us at info@clickymedia.co.uk.

The Google ‘Over-Optimisation Penalty’ has still so far to be confirmed by Google themselves, but that hasn’t stopped the SEO blogosphere from buzzing with speculation about what will be targeted, whose rankings will suffer and some people even reporting that it might be here already. Certainly there are examples out there of some larger sites dropping twenty or more places overnight.

Amid all the conjecture, there are a few recurring themes. Below, we’ve compiled some of the salient points and how to avoid the pitfalls of ‘over-optimisation’.

Pages Titles

The main things Google might look unfavourably on with page titles are; repeated keywords and repetitious use of synonyms that don’t add anything in the way of understanding.

Keep things simple and clear. Try to include keyword search terms that describe the page overall and the products it features.

Backlinks

Backlinks are a strong indicator to search engines of a site’s relative worth. This knowledge has lead to widespread exploitation, namely; comment spamming, blog networks and reciprocal linking.

Link-building can be a laborious process, there are no quick fixes but links from quality sites can help increase traffic and authority. Its importance should not be underestimated.

Footers

Link-heavy footers were once a neat method of fooling search engines without impacting too much on a site’s appearance. Placing large numbers of links at the bottom of a page was a way to tell Google that it was important and worth looking at.

Use anchor-text links in the body of the onpage text where they enhance the user experience of the site.

Internal Links

Exact-match anchor text repeatedly linking to the same pages on a site might have once helped spread a site’s authority but, when overused, this is little more than extra clutter.

Instead of focusing on sheer volume of internal links; try to include logical, useful links where they are appropriate. Also, change the anchor text to avoid using the same keyword phrases over and over again as repeated uses will not bring extra value.

Keyword Stuffing

Blocks of text written with the sole purpose of housing a few-dozen mentions of a particular keyword or keywords do not add to a site’s value.

Any information on-page should be there for humans, rather than search engines. As such, it should be useful, relevant and well written.

Bearing these things in mind will not only help your site to avoid being penalised by Google, it will also improve the experience for the user, which should always be the priority of SEO!