Mobile Search Marketing
The number of mobile searches have grown by 400% since 2010 and show no signs of slowing down!
This huge increase combined with increased mobile internet usage and “Smartphone” / Tablet sales shows the importance of an effective mobile search strategy for every business.
Accessing the internet “on the go” is part of our daily lives, as we seek information quickly, wherever and whenever we want.
According to recent statistics from Google, 95% of smartphone users have searched for local information, with 61% of them calling a business after searching and 59% visiting the location.
Mobile search however, is for much more than just local information.
Smartphone searches convert into sales too
Statisitc show that mobile search also converts in to actual sales, in fact 50% of mobile searches made lead to a purchase and lead generation can be as, if not more successful than on laptop and desktop computers.
38% of smart phone owners have completed a transaction on their device and this figure is on the rise.
Making sure you are found
Mobile internet users visit search engines like Google, Bing and Yahoo to find products and services, so ensuring your business is found in the mobile versions of these portals requires an understanding of the way each mobile search engine delivers results.
Pay-per-click (PPC) platforms such as Google AdWords have targeting capabilities allowing advertisers to specifically target mobile users with PPC Ads. Utilising mobile technology, search ads can feature a range of additional functionality such as: “click to call”, “download now” and location/mapping extensions, as well as defining users by operating system, handset and network.
A well-structured AdWords account is the key to success with Google Mobile Ads.
Our research and existing client campaigns show this new media can increase click through rates by as much as 31%, raise conversion rate by 54% and reduce average cost per click by 29%. Ultimately that enables you to achieve more leads or sales at a lower cost!
How we can help
To achieve maximum return on investment (ROI) through this medium, it is important that your website or campaign landing pages are suitable and optimised for Mobile devices.
According to Google, 40% of users have turned to a competitor’s mobile site after a bad mobile experience – mobile users expect a simple, fluid mobile experience!
Need help with a mobile site or landing pages, we can help! See our Mobile Web Design page for more information.