LinkedIn’s “Groups” Feature is a growing area of LinkedIn, with hundreds, perhaps even thousands of groups existing on the business social network for discussions, opinions, research, promotions, product reviews, job seeking/recruitment and more.
Some groups are open to all, and encourage industry-wide sharing and conversation around current issues and trends. Others are more niche, open only to certain types of professionals, requiring you to gain approval before being allowed to join. These types of groups might be exclusive industry or market groups, for customers of a particular brand/company, for those whom attended/will attend a particular event, or perhaps a university alumni group to name but a few. Finally there are also closed groups, invitation-only private groups with discussions only available to group members, so perhaps for a particular companies’ employees or even a particular team or project.
Whatever the group, they are incredibly valuable if you’re looking to cultivate conversation and interaction with an engaged LinkedIn audience. It’s the perfect platform to reach specific industry professionals, discover their views, share content, promotions and indeed even job vacancies. Perfect for new product launches, large events or even brands and industries a whole, to get people talking about the topic in hand and communicating both with you and between themselves about the group’s theme.
At Clicky Media™ we can help you with the creation of your LinkedIn group and the ongoing management, to help you get the most out of your group.
There are many features of LinkedIn groups, which are ever developing and new features are evolving fairly frequently. The LinkedIn Group Management service includes the set up of all desired features and regular updates including starting of conversations, partaking in discussions, and starting polls & other questions. The core features included are listed below:
• Integrate an RSS Feed from a blog or news section
• Start discussions (can attach a link)
• Start a Poll – get feedback on anything (in multiple choice format)
• Send out announcements to members’ emails up to once per week.
• Post promotions exclusive to group members.
• Post job listings (Requires payment based on LinkedIn’s recruitment promotion structure). And start discussions exclusively within the group about those job listings.
Statistics & Reporting:
As part of the LinkedIn Group Management service, we provide as much statistical data on the group activity as possible. The stats include details on how many members the group has, the seniority of the members, how many comments this week, where your members are geographically based, your members’ job functions, members’ industries & more.
To find out more about our LinkedIn Group Management service, speak to a member of our Social Media team on 0800 222 9300