Microsoft & Yahoo unveil tie-up!

Published on 29 July 2009 by in Blog

microsoft-yahoo

As we posted yesterday it has now been officially announced that Microsoft and Yahoo are to join forces to take on Google.

Microsoft’s search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft’s online offering.

Yahoo has been struggling to make profits in recent years.

But it rebuffed several takeover bids from Microsoft in an attempt to go it alone.

“This agreement comes with boatloads of value for Yahoo, our users, and the industry. And I believe it establishes the foundation for a new era of internet innovation and development,” said Yahoo chief executive Carol Bartz.

The deal became possible after Yahoo’s co-founder Jerry Yang stepped down as chief executive of the company.

Source | BBC

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