Following the interesting recent research conducted by Nielsen, we thought our readers would like an update on UK Facebook stats for June 2011 and the UK Social Media Scene in general.
As we have been working in Social Media for over three years now we can reflect on the growth of social networks and look back in amazement at the figures. The graphs don’t fail to impress and as ever we have some interesting facts for you…
Overall Worldwide Users
As it is well reported, Facebook is still by far the most popular and well used Social Network both here in the UK and worldwide. Its two closest competitors are still not to be ignored however, Linkedin has now accumulated over 100 millions users and earlier in the year Twitter announced that they had over 175 million global users.
Worldwide Facebook Users
Despite the fact that we are seeing figures begin to plateau in some large countries which were early adopters of the social network, the overall worldwide user numbers continue to rocket at an impressive rate. Although not officially announced by Facebook it now seems as though the site has surpassed 700 millions worldwide users, almost exactly a year after announcing that they had achieved the 500 million user milestone. Although in terms of percentage growth it has nothing on the previous year on year stats, it is still a huge achievement. What Facebook will be most pleased about however is the fact that a year on and with an even larger audience they are still citing the 50% active rate of a year ago, meaning that on average over 350m users are logging into Facebook every day!
UK Facebook Stats
Back by popular demand, please see below a round up of Facebook Statistic for June 2011. This time we look back over the last four years to see the growth of Facebook in the UK. Although the growth doesn’t quite match the worldwide figures over the past 12 months the social network is still slowly increasing in users. Facebook has also reached another domination landmark by becoming the second most popular website in the UK behind Google. This month it surpassed Microsoft portals (including combined MSN/Live/Bing) to reach the latest ranking.
As the BBC reported yesterday, the greatest growth area in UK users is that of silver surfers aged 50+ and as you can see from the comparison graph below this is the case across all age groups 30+. The thirty-plus demographic now represents around 48% of all UK Facebook users.