As we have been working in Social Media for over three years now we can reflect on the growth of social networks and look back in amazement at the figures. The graphs don’t fail to impress and as ever we have some interesting facts for you…

Overall Worldwide Users

As it is well reported, Facebook is still by far the most popular and well used Social Network both here in the UK and worldwide. Its two closest competitors are still not to be ignored however, Linkedin has now accumulated over 100 millions users and earlier in the year Twitter announced that they had over 175 million global users.

Worldwide Facebook Users

Despite the fact that we are seeing figures begin to plateau in some large countries which were early adopters of the social network, the overall worldwide user numbers continue to rocket at an impressive rate. Although not officially announced by Facebook it now seems as though the site has surpassed 700 millions worldwide users, almost exactly a year after announcing that they had achieved the 500 million user milestone. Although in terms of percentage growth it has nothing on the previous year on year stats, it is still a huge achievement. What Facebook will be most pleased about however is the fact that a year on and with an even larger audience they are still citing the 50% active rate of a year ago, meaning that on average over 350m users are logging into Facebook every day!

UK Facebook Stats

Back by popular demand, please see below a round up of Facebook Statistic for June 2011. This time we look back over the last four years to see the growth of Facebook in the UK. Although the growth doesn’t quite match the worldwide figures over the past 12 months the social network is still slowly increasing in users. Facebook has also reached another domination landmark by becoming the second most popular website in the UK behind Google. This month it surpassed Microsoft portals (including combined MSN/Live/Bing) to reach the latest ranking.

As the BBC reported yesterday, the greatest growth area in UK users is that of silver surfers aged 50+ and as you can see from the comparison graph below this is the case across all age groups 30+. The thirty-plus demographic now represents around 48% of all UK Facebook users.

Sources:

Facebook.com
BBC Technology
SocialBakers
Econsultancy

Facebook numbers continue to grow in the United Kingdom, with over 27 million users now profiled on the site and with it sitting as the UK’s second most popular website, just behind leading search engine Google. Traffic going to Facebook has increased by 10% over the past 3 months showing that user loyalty is still on the up. Traffic to Google (UK) has increased by 6.5% – will we be seeing Facebook numbers going above those of Google again >>?

Some more statistics and demographic breakdowns for all things Facebook in the UK follow below.

UK Facebook User Gender Split

UK Facebook Age Split

UK Facebook Age and Gender Split

Here at Clicky Media™, we provide a whole variety of Facebook & Social Media Marketing services including Facebook Advertising >> and Facebook Page Design >>. Experts in promoting brands through Social Media and other online mediums. For further information please visit the Social Media Marketing section on our website >>. Alternatively, please speak to one of our professionals – 0845 257 1225 or email info@clickymedia.co.uk.

Sources: Facebook, Alexa

JUNE 2010 Facebook User Statistics, now available click here >>

Here it is, our latest Facebook statistics and demographics update and the world’s most popular social networking site continues to grow around the world and even further here in the UK.

With the recent news that Bebo may be closed down in the not too distant future and the numbers continue to fall on MySpace, Facebook has continued to dominate the market.

UK Facebook Statistics

As ever, the number of Facebook users continues to grow here in the UK, with now over 25 million active accounts. The rate of increase is not as significant as the rises in 2009 but by no means has the website stagnated. Most importantly, the statistics continue to improve on website usage and time on site.

Here are some more interesting statisitics and demographic breakdowns for all things Facebook worldwide, in Europe and in the UK.

Worldwide Facebook Growth

Facebook users in Europe

UK Facebook User Gender Split

UK Facebook Age Split

UK Facebook Age and Gender Split

At Clicky Media™ we offer a wide range of Facebook Marketing Services including Facebook advertising and Facebook Page Design. We specialise in promoting brands through social media and online. For further information please visit our social media marketing section on our website. Alternatively, please speak to one of our professionals – 0845 257 1225 or email info@clickymedia.co.uk.

Social Networking websites continue to grow on a huge scale with Facebook recently announcing that they have now reached over 400 million worldwide users and Twitter soon to be reaching the benchmark of 50 million tweets per day. Facebook and Twitter also both boasted a  triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online.

Not only have user figures grown across social media websites but so has usage and time spent on social networking sites. A report from The Nielsen Company showed that there has been a huge increase of 82% in time spent on social networking sites. Across the globe over the past year average time spent on social networking sites grew from 3 hours per month to 5.5 hours. In addition Nielsen concluded that overall social media sites such as Facebook are now the most common homepages for users and that people now spend the majority of theit internet time using social networks or blogs.

Forrester also recently produced some interesting stats about adults using social media. Some of the findings included:

• A third of adults post at least once a week to social sites such as Facebook and Twitter.

• A quarter of adults publish a blog and upload video/audio they created.

• Nearly 60% maintain a profile on a social networking site.

• 70% Read blogs, tweets and watch UGC video.

UK Social Media Stats

The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits – continually closing the gap on search and entertainment websites.

Facebook’s growth in the UK continues with a reported 24 million active users. It now accounts for over half of all visits to social networking sites in the UK with YouTube sitting in second with over 17% of visits. Despite the media coverage and growth of Twitter over the past year the micro-blogging site makes up only around 2% of visits to social media sites in the UK, only just surpassing Bebo.

The Growth of Facebook

With Facebook also surpassing the 400m user mark, below are some great graphs and stats to put the numbers in perspective from Pingdom.

Sources: Hitwise, Nielsen, Comscore, Forrester, Royal Pingdom.

Interested in promoting your brand through Social Media? Speak to the experts now on 0845 257 1225 or check out our list of services here >>

There are now 19 million Facebook users in the UK according to the Facebook Advertising platform.

The latest total was reached very recently and is up by over 10 million unique users from January 2008 (18 months ago).

We have conducted further research into Facebook user statistics and Facebook user demographics.

Below are graphs of key UK Facebook user demographic breakdowns.

UK Facebook User Age Distribution

UK Facebook User Gender Distribution

At Clicky Media™ we provide a wide range of Facebook and Social Media services visit our social media services page to find out more or email us: info@clickymedia.co.uk.

JANUARY 2010 UK FACEBOOK STATS NOW AVAILABLE >>

DECEMBER 2009 UK FACEBOOOK STATS NOW AVAILABLE >>

OCTOBER 2009 UK FACEBOOK STATS NOW AVAILABLE >>

SEPTEMBER 2009 UK FACEBOOK STATS NOW AVAILABLE >>

AUGUST 2009 UK FACEBOOK STATS NOW AVAILABLE >>