With over 901 million users worldwide, Facebook continues to dominate the social networking world.

Below are the current statistics and demographic breakdowns for Facebook usage in the UK only.

(Data accurate as of 26th April 2012 – Source Facebook.com)

Total Facebook Users in the UK

There are a total of 30,595,980 Facebook users in the UK

UK Facebook User Gender Split

There are slightly more women than men using Facebook in UK, but only just!

UK Facebook Age Split

This is the stat that often surprises our clients! Its not just the younger generations using Facebook!

Here at Clicky Media™, we offer a great range of Facebook services that include both Facebook advertising and Facebook Page Design. We also specialise in promoting brands through the social media networks and across the web.

If you want any further information, you can visit our social media marketing section on the Clicky Media™™ website. Alternatively, you can chat with one of our professionals on 0845 257 1225 or email us at info@clickymedia.co.uk.

See if you can find the hidden Bilby and win some chocolate on their Facebook Page, Take a Look > >

For more details on how we can use a Facebook Competition to give your Facebook Page a real buzz, Click Here > >

This time it’s a little more general, we’re going to show you what’s possible through the new timeline! The feature had opened up a whole new world of possibilities that brands are already taking advantage of, isn’t it time you started doing something different with your Timeline?

To give you some ideas, here are some of the innovative uses that the big brands have come up with so far:

Fanta utilized the Timeline and time travel claiming that the leap year had ripped a hole in the timeline and transported four of their characters to different times within the brands Timeline.

The band Coldplay took the Timeline as a great opportunity to show off the poster for their very first show, utilizing the Milestones now available through Timeline.

Old Spice took the opportunity to make a cover image worthy of their now famous viral adverts. This epic image certainly incorporates the essence of their adverts.

The Captain Morgan team went for a slightly different tactic, using the Timeline to add a little more depth Captain Morgan and give the fans a little taste of his life at sea.

For information on how we can help you develop your Timeline Click Here>>

Or call us on 0845 257 1225

Source: Mashable

This is a great development for two reasons.

Firstly brands that started before 1800 can now more accurately tell their customers how and when they were founded.

The second is how this change came about. Mashable posted a piece last week commenting on the issues some brands would have with the Timelines only being able to go back as far as 1800. Since then Facebook has extended the time frame to the year 1000!

The year 1800 date wasn’t an issue when the Timelines where only used for personal profiles, however there are companies and organisations that were founded far earlier than 2 centuries ago who required the timeline to be extended.

It’s amazing how much power one internet post can have!

Source: Mashable

Facebook are launching Timeline for Brands today! Whilst this will start with just a few beta pages the Timelines will eventually roll out across all brands.

The change to timelines will impact the brands and their pages in several ways. Primarily this will effect the way we see brand pages, imagery is a huge part of most major brands with their iconic trademarks and engaging imagery drawing customers to buy their products.

Rather than a large brand’s Facebook page being more of a corporate advertisement, the new timelines will encourage them to be far more community and conversational driven with a much larger scope to reach people through the web and mobile devices.

So here’s the sum up of the 3 main features for the timeline pages:

Express

You can utilize the cover photo to really express your identity. Brands have already started to make good use of this new visual space.

Reach

There will be much more opportunity for reaching the target audience, whether they are on the web or a mobile device.

Respond

It will be much easier to respond to people quickly and personally, enabling the larger brands to respond to particular requests and conversations.

So on March 30th you can look forward to the new Timeline Pages being visible to the public worldwide.

For those of you with custom tabs, don’t panic, your tabs will still be fully functional and visible; in fact, there’s much more we can do with them now! Watch this space for more exciting news about Facebook Page Timeline changes, we’ll keep you updated and we’ll also send out an email soon with more details of the changes.

In the mean time, if you do have any questions please feel free to get in touch with the team on 0845 257 1225

For Facebook’s introduction page to the new Timeline Pages click here > >

Source: Facebook

We’ve added a few interesting statistics below for Social Media this month. Including the split for Facebook Users across Europe and the growth of Facebook as a % Market Share since March 2009!

Number of Facebook Users Across Europe

Number of Facebook Users Across the United Kingdom by Age Range

Number of Facebook Users Across the United Kingdom by Gender

Spread of Browser Usage by Percentage

The Growth of Facebook in Social Media from March 2009 to Present Day

Sources: Facebook and StatCounter

The ads are then taken a step further, adding the expandable element. These ads will also expand to allow you to comment on the interaction and the ad message, as well as see other comments that have been made on it, in a similar way that Facebook users can now comment & “like” each others’ wall posts and statuses.

Sponsored Stories and Social Ads are becoming increasingly popular due to their appearance as more of a recommendation from a friend as opposed to a straight ad message, with the widely held belief that these are far more effective, generating more interest and clicks. By increasing the capacity for social interaction, these new ads look like they’re going to be even more powerful… watch this space!

If you’d like to find out more about different Facebook advertising options, give us a call today on 0845 257 1225 or get in touch via our website, click here >>

Source: Mashable

As we have been working in Social Media for over three years now we can reflect on the growth of social networks and look back in amazement at the figures. The graphs don’t fail to impress and as ever we have some interesting facts for you…

Overall Worldwide Users

As it is well reported, Facebook is still by far the most popular and well used Social Network both here in the UK and worldwide. Its two closest competitors are still not to be ignored however, Linkedin has now accumulated over 100 millions users and earlier in the year Twitter announced that they had over 175 million global users.

Worldwide Facebook Users

Despite the fact that we are seeing figures begin to plateau in some large countries which were early adopters of the social network, the overall worldwide user numbers continue to rocket at an impressive rate. Although not officially announced by Facebook it now seems as though the site has surpassed 700 millions worldwide users, almost exactly a year after announcing that they had achieved the 500 million user milestone. Although in terms of percentage growth it has nothing on the previous year on year stats, it is still a huge achievement. What Facebook will be most pleased about however is the fact that a year on and with an even larger audience they are still citing the 50% active rate of a year ago, meaning that on average over 350m users are logging into Facebook every day!

UK Facebook Stats

Back by popular demand, please see below a round up of Facebook Statistic for June 2011. This time we look back over the last four years to see the growth of Facebook in the UK. Although the growth doesn’t quite match the worldwide figures over the past 12 months the social network is still slowly increasing in users. Facebook has also reached another domination landmark by becoming the second most popular website in the UK behind Google. This month it surpassed Microsoft portals (including combined MSN/Live/Bing) to reach the latest ranking.

As the BBC reported yesterday, the greatest growth area in UK users is that of silver surfers aged 50+ and as you can see from the comparison graph below this is the case across all age groups 30+. The thirty-plus demographic now represents around 48% of all UK Facebook users.

Sources:

Facebook.com
BBC Technology
SocialBakers
Econsultancy

On June 19th, Darey released his first UK single ‘The Way You Are’ featuring Grammy Award winning rapper Chamillionaire. The R&B star is currently enjoying his first set of performances in the UK and is promoting his up and coming self titled album.

Clicky Media™ are proudly involved in promoting the Nigerian R&B star as he ventures over to the UK and have created an exciting Facebook competition to encourage new fans.

Give Darey your support by becoming a fan of his Facebook page & entering the competition. Prizes include and iPhone Touch or an exclusive signed copy of Darey’s new album! Click Here >>

Whether it be a Facebook Page Design or Facebook Competition, get ahead of the game & update your Social Media presence today! Find out more >>

This fantastic charity deserves a Facebook Page that shows off their key services and the vital work they do. Here at Clicky Media™, we’ve given them an attractive Facebook page welcome tab, giving the page the friendly and supportive feel Papworth wants to portray when found on Facebook. See their facebook page for yourself by clicking here >>

Here at Clicky Media™ we’ve worked with a wide range of charities to find the perfect digital marketing solution for any requirements. If you’re a charity and would like a bespoke Facebook page or would like to discuss the best digital marketing solution for you, call us for a chat on 0845 257 1225, or alternatively send us a message through the website – click here >>