It’s the announcement we have all been waiting for, Twitter has finally unveiled its new Brand Page product.
The launch of Twitter Brand Pages coincides with a site-wide redesign and restructuring of the micro-blogging site and will enable additional features and functionality to company presences. According to reports, brands will be able to customise their profile header and improve the overall look and feel as well as highlighting their best content. Reports also suggest the ability to select a tweet to stay at the top of their page, with that tweet automatically expanding — even without a visitor clicking — to display a photo or video. Additionally, brands will be able to separate their @ replies and mentions.
Users and brands have been awaiting in anticipation for the launch of a more business orientated destination for users of Twitter, particularly since the improvement of Facebook Pages and the launch of Google+ Business Pages over recent months. Rumours began in April that the product was to be developed and launched in 2011.
Before we all get too excited though, Twitter has carefully selected a number of launch partners who are currently advertising on Twitter. Launch partners for the pages include Coca-Cola (in the example shown below), Dell, Disney, Hewlitt-Packard, McDonald’s, Nike, PepsiCo, Heineken, Subway and Paramount Pictures (specifically for the release of Mission: Impossible — Ghost Protocol).
It may be the case that the next roll out of Brand Pages are exclusive to high spending advertisers before this is available to the average Twitter user. In any case it is a proactive step forward from the social network giving brands a home and differentiating brand accounts from personal users.
To date most major brands have a presence on both Facebook and Twitter, but until this announcement, a brand’s Twitter page was more a place to push content to their followers’ streams and respond to customer service enquiries and was not a standalone destination in itself.
Watch this space for the latest updates…
Sources: Mashable and AdAge
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