Our Design Ethos
We have a strong company ethos (and some great proof!) when it comes to web design and here are the top 3 rules we stick to…
1. Keep it simple
Unless you are a purposely mystical brand or you are trying to create intrigue, keep things simple. If you want a usable website with high levels of visitor interaction (like most of us) then simplicity is the key.
When it comes to functionality, people like convention. Users want to instinctively now how to navigate your website without being told and if they get confused, they will look elsewhere.
Your home page should quickly and simply show who you are and what you are about. It should also encourage visitors to delve quickly into deeper lying content and most importantly it must be glaring obvious how to get back! Once they feel confident navigating your website they will feel comfortable to purchase or interact with you.
2. Look good
Visiting websites is a visual experience and people are fickle! (yes i said it!) If your website is ugly they will take this as a reflection of your business ethos and they will already start to imagine a poor customer experience. This of course may not be the case but it will be too late to convince your visitors otherwise – you don’t get a second chance.
We take pride in creating attractive and usable websites that convert. It is most certainly a balance but we strongly believe you need to have both in order to succeed.
10 years ago a good looking website was hard to find. Slow internet connections meant websites had to be built with minimal imagery and lots of text. Luckily with the advent of broadband and 3G/4G, we can really improve the visual experience with a nice mixture of imagery and text content, making the experience a much more entertaining experience.
Our designers take huge pride in their work and they want you to look good (after all it reflects on us too!) and we know exactly what it takes to create the correct balance.
3. Just work
I’m stealing an Apple’s company ethos here but it is one we believe passionately about. Your potential customers don’t care about how complex your website is or how clever it is, they just want it to work.
This means considering all of your users and ensuring that no matter what they want to do, your website will be able to do it. This could be to buy something, request a quote, download a brochure or simply navigate your website effectively.
Make sure your website is hosted on a quick server, which matches the needs of your website. For our customers we handle this for you, but if you have your hosting elsewhere, make sure load speeds are acceptable so users and search engines are not put off.
Huge shifts in device usage has meant people are not just interacting with your website using a PC running Windows. Your website needs to work on any device your potential customer decides to pick up when they want you. This could be an iPhone, iPad, Windows Mobile, Windows PC, Mac, Linux, even a Smart TV and the only way to make sure your website is functional is to carry out comprehensive testing pre and post launch (new devices are hitting the market on a daily basis)
Want to know more about what we think? Come and meet with us!