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RDI
Display/Search Marketing/Social Media
The Project
Founded 22 years ago, RDI are the world’s largest independent provider of UK university distance learning qualifications.
Initially tasked four years ago to create and develop campaigns on the then new marketing platforms Facebook and the Google Display Network. We have continually worked alongside RDI throughout their enormous growth, developing and enhancing their digital marketing campaigns with the latest new media.
Lead generation is the main goal set with the aim of achieving high quality, qualified leads at the lowest possible cost per enquiry.
What we did
Our display and social campaigns support the Adwords search activity conducted in-house by the RDI team and are now a leading revenue source for our client.
Utilising the latest in cutting-edge and effective display and social marketing platforms we use a number of intelligent techniques to effectively reach and target precise audiences.
Through demographic, remarketing and contextual targeting means we have achieved some fantastic results; increasing in productivity and cost effectiveness over time.
The Results
The campaigns have achieved huge brand exposure for RDI and driven a large amount of highly relevant and engaged visitors to the website, More importantly through this has, shown real tangible results, bringing in new students to their UK University qualifications.
Our growth with the company has seen us help promote RDI in a wide range of international markets across the likes of Africa, Central and South America and Asia.
Our partnership with RDI remains strong and in 2012 we plan to launch across a number of new platforms to ensure they keep ahead of competitors and continue to see fantastic results and return on investment.
Key Facts
- 75% decrease in average cost per inquiry
- 300% increase in conversion rate
- 240% increase in CTR (Click through rate)
Client Feedback
“Clicky Media™ have listened and taken the time to understand us and their swift response to our requests has made them almost an extension of our own team” Ben Culling – Head of Marketing
