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South Australia Tourism
Display/Email Marketing/Social Media
The Project
The South Australian Tourism Commission selected Clicky Media™ as their social media agency to provide an all encompassing, full service Facebook marketing strategy. The brief included developing a new Facebook Page, competition, advertising and marketing plan.
What we did
As this was the clients’ first step into social media, Clicky Media™ meticulously planned the overall strategy for the project. Incorporating Spike the echidna, South Australia’s new ambassador on Facebook, a new engaging and interactive page was developed to give users relevant and useful resources whilst being both fun and informative.
The next stage featured the development of a Facebook competition app which cleverly included video and sharing functionality, opening up the opportunity for the more viral aspect of social networks.
A supporting advertising campaign utilising social and page ads alongside sponsored stories drove highly relevant traffic cost effectively to the Page.
Email marketing and blog posting techniques were also included in the strategy.
The Results
The overall campaign yielded results far surpassing the clients’ original targets and expectations.
Keeping to the limited budget, in under two months the overall number of Page views reached over 30,000, with the number of likes exceeding 5,000 (delivering 250% over target) and over 2,500 competition entries.
The advertising and sponsored stories campaign generated over 15,000 clicks and in excess of 32,000,000 impressions.
Key Facts
- 2,500+ Facebook Competition Entries
- 5,000+ New Facebook Page Likes
- 30,000+ Facebook Page Views
- 15,000 Sponsored Stories clicks
- 32,000,000 Advert Impressions (Views)
Client Feedback
“Its refreshing to work with an agency that you can rely on to be honest, transparent and understanding of your needs. The team at Clicky Media™ are dedicated and passionate and act quickly to every request, no matter how big or how small. Their knowledge and enthusiasm is inspiring and they consistently deliver a high level of service, strong creativity and lateral thinking.” Janice Kurrle – Marketing Manager
