Here’s your latest round up of Social Media stats for February 2010!
Social Networking websites continue to grow on a huge scale with Facebook recently announcing that they have now reached over 400 million worldwide users and Twitter soon to be reaching the benchmark of 50 million tweets per day. Facebook and Twitter also both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online.
Not only have user figures grown across social media websites but so has usage and time spent on social networking sites. A report from The Nielsen Company showed that there has been a huge increase of 82% in time spent on social networking sites. Across the globe over the past year average time spent on social networking sites grew from 3 hours per month to 5.5 hours. In addition Nielsen concluded that overall social media sites such as Facebook are now the most common homepages for users and that people now spend the majority of theit internet time using social networks or blogs.
Forrester also recently produced some interesting stats about adults using social media. Some of the findings included:
- A third of adults post at least once a week to social sites such as Facebook and Twitter.
- A quarter of adults publish a blog and upload video/audio they created.
- Nearly 60% maintain a profile on a social networking site.
- 70% Read blogs, tweets and watch UGC video.
UK Social Media Stats
The popularity of Social Media continues to rise rapidly in the UK, now accounting for almost 11% of the share of UK Internet visits – continually closing the gap on search and entertainment websites.
Facebook’s growth in the UK continues with a reported 24 million active users. It now accounts for over half of all visits to social networking sites in the UK with YouTube sitting in second with over 17% of visits. Despite the media coverage and growth of Twitter over the past year the micro-blogging site makes up only around 2% of visits to social media sites in the UK, only just surpassing Bebo.
The Growth of Facebook
With Facebook also surpassing the 400m user mark, below are some great graphs and stats to put the numbers in perspective from Pingdom.
Sources: Hitwise, Nielsen, Comscore, Forrester, Royal Pingdom.
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