A fantastic use of YouTube Advertising from Tipp-Ex was launched last week – http://www.youtube.com/watch?v=4ba1BqJ4S2M (Warning there is a little bit of swearing)
The standard video comprises of a hunter vs bear situation video where the user is asked close to the end of the video what action they would like to take when faced with the bear.
You can choose to shoot the bear or not shoot the bear which when clicked takes you through to a dummy YouTube video which has some fantastic interactive elements – try it yourself to see what we mean.
YouTube advertising is a great way of creating a social buzz around your products but requires some real imagination as shown here.
The video has been viewed 642,287 times in the past week and was one of the most talked about issues on Twitter yesterday.