Get a quote.

tell us what you are looking to achieve & we will design a strategy to reach your goals. rather speak to someone? call 0800 222 9300.

Submit.

We'll do our best to respond within 2 working hours.

If you need a quicker response please call us on 0800 222 9300.

clicky.™

call 0800 222 9300 lines open at 9am this morning

Get a quote.

news / 6 years ago

Display URL Now Shown In Ad Headlines.

In a standard Google AdWords ad, the display URL comes last. This doesn’t necessarily mean it is the least important part – the display URL is an extremely important factor in ...

Author.

Oliver Yeates

[CEO & Founder]

Published.

20/05/2011 @ 14:20pm

In a standard Google AdWords ad, the display URL comes last. This doesn’t necessarily mean it is the least important part – the display URL is an extremely important factor in a user’s decision of whether they click on your ad or not.

Since last week, Google automatically show the display URL domains in ad headlines for selected top placements. The result means business brands are more prominent in ads and the general headline can be used to highlight other important information. If the headline already contains the domain however, it won’t be displayed again.



 

The new ads have the display URL separated from the rest of the text by a vertical bar and include only the domain (not the “www.” prefix or any subdirectories). The original display URL continues to appear as normal below the description line.

What’s more, it is also possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less. Phew!

If you would like further information on how Google Ads are managed, or wish to start up your own AdWords campaign, please visit our Pay Per Click page or get in touch to discuss you requirements.

 

Source: Google AdWords Blog –Showing the display URL domain in the headline for select ads on Google

#more

insight / 3 days ago

Email Marketing Stats 2016.

news / 4 days ago

Lucy joins Clicky.

insight / 4 days ago

Why Your Organic Social Media Efforts Are Failing.

fun / 5 days ago

Clicky Island Discs / Vic.

news / 6 days ago

Google roll out visual sitelinks tests in the UK.

company / 7 days ago

We love our new Premier Google Partner trophy & plaque.

company / 1 week ago

Festive Fundraising at Clicky.

fun / 2 weeks ago

Clicky Island Discs / Jak.

insight / 2 weeks ago

The Clicky Guide to Going Viral.

insight / 2 weeks ago

7 Marketing trends to watch out for in 2017.

company / 2 weeks ago

Clicky pass all Google Partner Company Specialisations.

insight / 2 weeks ago

2017 Web Design Trends.

news / 3 weeks ago

Poole Alcock choose Clicky.

company / 3 weeks ago

Clicky shortlisted for prestigious Training award.

news / 3 weeks ago

Sykes Cottages choose Clicky.

View more.

Award

Clicky shortlisted for prestigious Training award.

We are really pleased to announce that we have been shortlisted for the Cheshire High Sheriff’s Awards for Enterprise in the Training category!

learn more