Get a quote.

tell us what you are looking to achieve & we will design a strategy to reach your goals. rather speak to someone? call 0800 222 9300.

Submit.

We'll do our best to respond within 2 working hours.

If you need a quicker response please call us on 0800 222 9300.

clicky / #Magazine.

call 0800 222 9300 lines closed until Monday 9am

Get a quote.

news / 5 years ago

Display URL Now Shown In Ad Headlines.

In a standard Google AdWords ad, the display URL comes last. This doesn’t necessarily mean it is the least important part – the display URL is an extremely important factor in ...

Author.

Oliver Yeates

[CEO & Founder]

Published.

20/05/2011 @ 14:20pm

In a standard Google AdWords ad, the display URL comes last. This doesn’t necessarily mean it is the least important part – the display URL is an extremely important factor in a user’s decision of whether they click on your ad or not.

Since last week, Google automatically show the display URL domains in ad headlines for selected top placements. The result means business brands are more prominent in ads and the general headline can be used to highlight other important information. If the headline already contains the domain however, it won’t be displayed again.



 

The new ads have the display URL separated from the rest of the text by a vertical bar and include only the domain (not the “www.” prefix or any subdirectories). The original display URL continues to appear as normal below the description line.

What’s more, it is also possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less. Phew!

If you would like further information on how Google Ads are managed, or wish to start up your own AdWords campaign, please visit our Pay Per Click page or get in touch to discuss you requirements.

 

Source: Google AdWords Blog –Showing the display URL domain in the headline for select ads on Google

#more

insight / 3 days ago

Service Spotlight: Device Bid Modifiers.

company / 4 days ago

Huel choose Clicky.

company / 4 days ago

Your Travel choose Clicky.

news / 1 week ago

ApplePay for Mac Safari to be rolled out next week.

just for fun / 2 weeks ago

Clicky Island Discs / David.

company / 2 weeks ago

Clicky Hosting Girls Only Tech Event.

company / 2 weeks ago

Clicky to open regional office in Nottingham’s Creative Quarter.

news / 2 weeks ago

Bing Network Share Reaching New Heights.

insight / 2 weeks ago

Service Spotlight: Negative Keywords.

news / 3 weeks ago

Facebook Continuing to Improve Mobile Site Performance.

company / 4 weeks ago

#clickyis9 video.

insight / 4 weeks ago

Travel Industry Stats 2016.

just for fun / 1 month ago

Rio Olympics 2016 | Team GB.

insight / 1 month ago

Service Spotlight: Blogging.

insight / 1 month ago

Automated Content: The Future?.

View more.

We are recruiting.

Clicky is growing and there’s loads to do. You’ll never have this much fun working this hard. #bepartofsomethingspecial

see careers