Get a quote.

tell us what you are looking to achieve & we will design a strategy to reach your goals. rather speak to someone? call 0800 222 9300.

Submit.

We'll do our best to respond within 2 working hours.

If you need a quicker response please call us on 0800 222 9300.

clicky.™

call 0800 222 9300 lines open at 9am this morning

Get a quote.
news / 5 years ago

Be My Guest! A quick guide to guest posting.

One of the best, most long-lasting and (potentially) whitest of white-hat SEO link building techniques is Guest-Posting. The principle is simple; find a blog or site that is in som...


Author.

Jason Arrowsmith

[Natural Search Specialist]

Published.

16/08/2012 @ 15:00pm

Inevitably, once this kind of technique gets widely known and used, people will try to exploit the system, and once this happens, it’s only so long before Google try to crack down on black and grey hat practices. The upshot of this is that if you want your guest posting to work as well as it possibly can, you have to be able to recognise a valuable opportunity over a worthless, spammy link. Below are a few things to look out for when evaluating a blog’s worth as a potential link source.

Engagement

A blog with few followers on twitter or facebook, no social sharing of content by its readers and few or no relevant comments underneath each post, is of less value in terms of guest posting than a blog with a receptive community of followers on twitter and facebook, that has comments and debate under each post. If no one’s reading your post, linking to the article page or clicking your link, the value of that link will quickly diminish.

Relevance

Is the blog aligned with or related to your industry in some way? If not, your article idea should bridge the gap between the blog and your own industry or field of expertise. Otherwise it will appear spammy to readers (and search engines) and no-one wants to read something that’s been posted purely for ‘SEO’ purposes.

Ground Rules

A blog that allows guest writers to submit already-published articles, spurious topics or to stuff articles with links almost at random, is probably not interested in posting good content and engaging an audience. Chances are the link won’t be as valuable.

Following

Check a blog’s RSS following to see how many people deem it worthy of regular attention, this will also give some indication of potential referral traffic.

Properly carried out, guest posting can be an incredibly effective form of link-building; it builds enduring links, it’s safe from algorithmic updates and it can help both rankings and referral traffic. See how Clicky Media’s guest-posting service can help you.

#more

company / 3 days ago

Habitu Living Choose Clicky.

fun / 3 days ago

top 10 restaurants in Chester.

company / 5 days ago

Pop Up Products Pick Clicky.

company / 5 days ago

Freedome jump on board.

company / 7 days ago

a day in the life / Louis Morgan.

fun / 1 week ago

Top 10 – food & drink experiences over the years...

fun / 2 weeks ago

Top 10 Television Adverts of All Time.

news / 3 weeks ago

Essential digital marketing for recruitment agencies.

company / 3 weeks ago

Bing at Clicky HQ.

insight / 3 weeks ago

Fake news is not a new thing.

news / 3 weeks ago

Poole Alcock website launch & digital strategy.

news / 4 weeks ago

Facebook nears the 2 billion users mark.

news / 4 weeks ago

a day in the life / Dan Phoenix.

company / 4 weeks ago

Clicky shortlisted for 4 huge awards.

news / 4 weeks ago

Halton Housing Trust choose clicky.

View more.

Award

We’re a Premier Google Partner.

Our Google Premier Partner status now has a full-house of all 5 company specialisms. We also manage more than £12million in ad-spend every year.

learn more