Get a quote.

tell us what you are looking to achieve & we will design a strategy to reach your goals. rather speak to someone? call 0800 222 9300.

Submit.

We'll do our best to respond within 2 working hours.

If you need a quicker response please call us on 0800 222 9300.

clicky / #Magazine.

call 0800 222 9300 lines open at 9am today

Get a quote.

insight / 4 years ago

The importance of page load speed for SEO.

This is a topic which has been around since April 2010, when Google announced it was using your website’s load speed to influence your rankings in its search engine. Essentia...

Author.

Oliver Yeates

[CEO & Founder]

Published.

20/12/2012 @ 11:18am

This is a topic which has been around since April 2010, when Google announced it was using your website’s load speed to influence your rankings in its search engine.

Essentially Google state that they are “including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.”

Google consider the load speed of you website a vital element of a good user experience and therefore measure your website’s speed as part of its ranking criteria (essentially an equally built website (in terms of content) may rank higher if it loads more quickly than yours)

Page load speed is typically influenced by 2 factors:

  • The physical data size of your pages – number of images influence this massively
  • Your server capability – an old slow server will mean your site will load slowly

Google suggest using one of the following tools to check your website’s speed:

  • Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
  • YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
  • WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
  • In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world.
  • Many other tools on code.google.com/speed.

If you think your website’s load speed is affecting your rankings, then speak to a member of our SEO team today and they will be happy to help!

#more

just for fun / 16 hours ago

Clicky Island Discs / Nathan Smedley.

insight / 2 days ago

Google Penguin Now Part of Core Algorithm.

insight / 7 days ago

Service Spotlight: Device Bid Modifiers.

company / 1 week ago

Huel choose Clicky.

company / 1 week ago

Your Travel choose Clicky.

news / 2 weeks ago

ApplePay for Mac Safari to be rolled out next week.

just for fun / 2 weeks ago

Clicky Island Discs / David.

company / 2 weeks ago

Clicky Hosting Girls Only Tech Event.

company / 2 weeks ago

Clicky to open regional office in Nottingham’s Creative Quarter.

news / 2 weeks ago

Bing Network Share Reaching New Heights.

insight / 3 weeks ago

Service Spotlight: Negative Keywords.

news / 3 weeks ago

Facebook Continuing to Improve Mobile Site Performance.

company / 4 weeks ago

#clickyis9 video.

insight / 4 weeks ago

Travel Industry Stats 2016.

just for fun / 1 month ago

Rio Olympics 2016 | Team GB.

View more.

We are recruiting.

Clicky is growing and there’s loads to do. You’ll never have this much fun working this hard. #bepartofsomethingspecial

see careers