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insight / 4 years ago

Sports Fans 52% more likely to own a tablet.

A new report from Nielsen (Download it here) "2012 A Year in Sports" has shown that sports fans are 52% more likely to own a tablet device (e.g. iPad or similar) than non-sports fa...

Author.

Oliver Yeates

[CEO & Founder]

Published.

23/01/2013 @ 10:55am

Nielsen Stats
This is not necessarily new information, but it does confirm what we already knew: sports fans are highly connected to tech and digital world.

The report also shows that about 60% of tablet and smartphone owners who use mobile devices for sports content do so at least once a day.

Sports fans in general are also more likely to have other tech-related tools and gadgets than non-sports fans, from Digital Video Recorders for recording games (42%) and games consoles (33%) to smartphones (21%) and HDTV’s (20%).

Download the Report | Source: Mashable

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Festive Fundraising at Clicky.

On 4th December, Chester will host its sixth annual Santa Dash through the streets of the city centre. Thousands are expected to take part to raise money for two worthy local charities - the Countess of Chester Hospital’s BabyGrow Appeal, and the Hospice of the Good Shepherd.

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