how can we help?

tell us what you are looking to achieve & we will design a strategy to reach your goals. rather speak to someone? call 0800 222 9300.

Submit.

We'll do our best to respond within 2 working hours.

If you need a quicker response please call us on 0800 222 9300.

clicky.™

call 0800 222 9300 lines open now until 5pm today

Enquire Now.
news / 5 years ago

2013 Mobile Advertising Spend.

Since 2012, there has been a 112% increase in mobile PPC spend. Unsurprisingly, this means that mobile search advertising has grown and continues to grow at a significant pace, wit...


Author.

Amy Norris

[Head of Marketing]

Published.

28/06/2013 @ 12:24pm

Mobile Advertising

On average clicks and impressions from mobile advertising have also increased, meaning advertisers are now targeting customers searching for content at all times of the day, be it in work, during their lunch hour or during their commute to work.

With 2013 being suggested as the year of mobile, it is no surprise that more and more advertisers are buying in to mobile and allocating mobile budgets. However, a recent study suggests that the recent growth in mobile is coming from a reallocation of existing marketing budgets rather than a new mobile allocated budget. This suggests advertisers are yet to be convinced by mobile advertising.

Below is an example of how advertisers are investing their budgets and the results they are seeing:

Mobile CPC

You will notice that mobile spend V’s mobile CPC outperforms their share of advertising spend by more than double, compared to the computer spend, suggesting that mobile budget investment is key for ROI.

Impact of Google Enhanced Campaigns on Mobile Budget:
Since the launch of the Google Enhanced Campaign, mobile has become a much more competitive market with Enhanced driving advertisers into mobile and tablet, and therefore directing advertisers to increase their budgets to ensure they remain at the position and continue with the previous levels of traffic pre-Enhanced.

Focusing solely on mobile cost and activity since the launch of the enhanced campaign, you will notice below that ‘pre-enhanced’ advertising were investing less in a less competitive market and seeing fewer results. However, with the new enhanced campaigns mobile has gone from making up 10.2% of total spend to 16.8% and an overall increase in campaign performance too.

Pre Enhanced and Post Enhanced

We offer a wide range of digital advertising solutions from full PPC advertising management and set up through to YouTube and Social Media advertising and management, all tailored to your specific requirements. To find out more, please view our advertising services >>

Sources:
IgnitionOne
Emarketer
PPC Hero

#more

news / 6 days ago

Oli attends Carnival Cruise travel conference as keynote speaker.

insight / 1 week ago

The importance of having an SSL: updated.

featured / 1 week ago

Bespoke websites VS Template solutions.

company / 1 week ago

Clicky prepares for GDPR.

insight / 2 weeks ago

Featured Snippet’s Fluctuating Prevalence.

insight / 2 weeks ago

Pinterest shopping ads rolled out to even more businesses.

company / 2 weeks ago

A Charity Chop For Claire House: Update.

company / 3 weeks ago

Charlotte joins Clicky.

company / 3 weeks ago

Read Construction choose Clicky.

insight / 3 weeks ago

What is Instagram Shopping?.

company / 4 weeks ago

Clicky awarded Mobile Excellence for Sykes Project.

company / 4 weeks ago

Getting started with digital marketing – the key certifications.

news / 1 month ago

Merging the offline and online worlds – developing your brand.

insight / 1 month ago

16 social media updates from the Digital Growth Hub Conference 2018.

company / 1 month ago

A day in the life of Strategy and Insights.

View more.

Award

We’re a Premier Google Partner.

Our Google Premier Partner status now has a full-house of all 5 company specialisms. We also manage more than £12million in ad-spend every year.

learn more