Google have decided to increase the eligibility requirements (from the previous agency partnership program) to make qualification much more complex meaning over 2 thirds of digital agencies no longer meet the required criteria. (not us!)
The Google Partners program has three objectives, all aimed at helping customers:
Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners stay ahead of the curve by working directly with Google.
Demonstrate credibility. The new Google Partner badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.
Grow your business. Partners who’ve earned the badge are listed on Google Partner Search and get a direct connection to potential clients.
The launch event was held at the trendy MC Motors in Dalston, London and was hosted by Mark Howe, MD of Agency Operations, North & Central Europe at Google.