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Snapchat is a great way for Universities to communicate with potential students and push a recruitment drive...
[Digital Marketing Assistant]
23/06/2017 @ 08:59am
Digital marketing is essential for Universities.
With the Higher Education market becoming an increasingly competitive industry as it is constantly evolving and changing, it is ever important to use new mediums to communicate with prospective students. There are many ways for Universities to communicate their brand message to new and existing students, one effective way is by using Snapchat to engage with their audience.
Snaps are known as “unedited versions of a moment”, which is one of the main reasons it can be such a powerful tool for universities. Snapchat is a great way of giving prospective students a real insight into what the university atmosphere is like. This can be done through promoting real-time events such as Freshers week, Graduations and sporting events.
With 158+ Million active daily users worldwide and 10M of these in the UK alone, there is a good chance of capturing the attention of your audience. The average demographic of Snapchat’s users are between the ages of 13 and 23, making it a strong platform to advertise to young people looking for potential universities.
Taking advantage of live events on Snapchat can be very beneficial, using this platform to take images and videos to post to your brand’s ‘story’ is a great (and free) way to promote your brand and make yourself more relatable to your followers.
Snapchat can be great to promote live events such as a student lock-in or varsity sporting event, using Geofilters and even stickers to give a live insight for people who couldn’t make the event. Creating content in this way gives you the power in how your brand is being portrayed and also allows for a more personal way to connect with potential students and show them what your university has to offer over the competition.
Sending out behind the scenes teasers on your University Twitter & Facebook accounts live as events are happening and telling followers to add your brand on Snapchat is a great way of increasing your followers. Interacting with new people on a more personal level like this will help to build a ‘Buzz’ around the university.
When a user takes a snap, they have the option to add a filter before sending. Each user can select a different geofilter based on their location. Most cities have specific Geofilters related to the city, but Geofilters can also be made relatively easily in order to promote your University. This form of advertising is arguably the modern form of Word of Mouth advertising.
One example of how this could be effective in promoting a University is through open days. Prospective students attending the open day can take a photo while they’re at the event, and use one of the University Geofilters before sending it to their friends, thus sharing their experience to a likely similar audience.
Communicating with potential students through Snapchat to show them your university’s culture and lifestyle can be an effective way to encourage early recruitment and increase the buzz around your uni. Speak to one of our experts today for more information on how Snapchat could help your business.
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