Just the Tonic – 6 months on
We launched our bespoke Clicky gin, Just the Tonic, at the start of 2018, and before we know it, it’s June! As a happy coincidence, our 6 month ‘giniversary’ happens to have coincided with World Gin Day (June 9th in case you didn’t celebrate on Saturday) – what better time to reflect upon our campaign and some of the successes we’ve seen on the back of it (and no, we gin fanatics didn’t plan that on purpose!)
Every Friday we get together for agency drinks – a chance for us all to unwind ahead of the weekend – and this time around we decided to test everyone’s knowledge of Just the Tonic, provide a bit of an update on the campaign and, of course, host a gin tasting session!
We’re lucky to have received some lovely feedback about our gin over the past few months – our ultimate goal was to introduce Clicky in a fun, inspiring and memorable way, and we think it did just that!
We are especially thankful to Helen Tarver, a freelance writer and member of Boots No7 Cosmetics brand development team. A self-proclaimed lover of gin, Helen described our campaign as “an innovative approach that had a clear, clever story behind it” – read her full review and explore her blog further here.
We really enjoyed collaborating with Redsmith gin for this fun little project, and we’re pleased to report that there wasn’t a drop of gin left on Friday night!