Google Analytics Behaviour Flow On Website

4 Ways To Check If Your Website Has Google Analytics Installed

We’ve spoken previously about how Google Analytics is a brilliant data platform for understanding the performance of your website, and your digital marketing campaigns, but a lot of businesses aren’t sure if they even have Google Analytics (GA) installed on their website. We’ve put together an easy step-by-step guide that you can follow, which will help you understand if you have Google Analytics on your website.

There is actually more than one way to check if your website has Google Analytics. So, we’ve broken this list down, beginning with the easiest, top level way to check, through to a more advanced and technical approach. 

1. Use A Free Third-Party Tool To Look For Google Analytics For You

Yep, it turns out there are free tools for everything. A handy tool we’ve seen clients use in the past is GA Checker (http://www.gachecker.com/). GA Checker essentially crawls your website and looks out for specific tracking codes and tags in places they’ll be likely to be (or not) on your website.

Google Analytics URL Checker

Currently, the tool checks for the following:

  1. Google Analytics (ga.js)
  2. Google Analytics Remarketing (dc.js)
  3. Google Universal Analytics (analytics.js)
  4. Google Analytics Global Site Tag (gtag.js)
  5. Google Analytics Experiments (ga_exp.js)
  6. Google Tag Manager (gtm.js)
  7. Google AdWords Conversion (conversion.js)
  8. Google AdWords Phone Conversion (loader.js)
  9. Google AdWords Remarketing (conversion.js)
  10. Google AdWords Dynamic Remarketing (conversion.js)
  11. Google Optimize
  12. Google Surveys
  13. Google DoubleClick

Whilst not all of these may look familiar, it’s primarily those listed 1-6 we’re most concerned with. Essentially, items 1, 3, and 4 are different versions of the Google Analytics tracking code. If GA Checker says you have any of those three present on your website, that’s good news!

Checking Clicky's Universal Analytics Code

As you can see, the current version of the Clicky website is running the Universal version of Google Analytics.

NB. A slight caveat here, and something to bear in mind is that item number 6 on this list – Google Tag Manager – can have Google Analytics within it. It’s a bit complex, and Google Tag Manager is worth a post in its own right, but for now, don’t worry if you don’t have an Analytics code on your website, but you do have a Tag Manager code – it could be hidden in there!

2. Have You Actually Tried Logging Into Google Analytics?

This sounds incredibly simple, but, you’d be surprised how many people panic about not having Google Analytics, without first trying to login to the platform!

The easiest way to check if you have Google Analytics is simply to visit analytics.google.com (https://analytics.google.com/) and see if you’re redirected to either the login screen or the dashboard of an account.

Google Analytics Login Screen

An example of the Google Analytics Login Screen you might be returned to.

Google Analytics Test Dashboard

An example of the Google Analytics Dashboard you might see if you do login successfully.

Whilst this may be a slim chance, it’s a great stroke of luck if you just happen to be logged in with an email address associated to your Analytics account. It’s worth noting that this email address has to be associated with a Google account. Quite often, the person who made your website will either have registered an email address to Google and provided you login details or alternatively, have created a Gmail address and created an Analytics account through that. It’s always worth having a look for old Gmail logins that a colleague in your business may remember from years of use.

3. Google Tag Assistant.

Now we’ve got two of the easiest way to check you have GA out of the way, we’ve now got a third option to try. It’s not too difficult and just requires installing a Chrome Extension to your browser. Of course, we’re talking about using Google’s ‘Tag Assistant’ Tool.

Tag Assistant is Google’s Chrome Extension tool, which helps to keep an eye on Google tags and codes such as Analytics and AdWords. We’ll be honest, it’s not always 100% accurate, but, it’s not far off, and it’s a pretty easy way to check if Google Analytics is present and installed correctly on your website.

Firstly, you’ll just need to download Tag Assistant from the Chrome Extension Store, which should only take a second, and is completely free (make sure you’re using Google Chrome as your browser). Once installed, you should end up with a cool little icon which looks something like this:

Google Tag Assistant Icon

Once you’ve got this, you can go ahead and click it, and then press ‘enable.’

Once you’ve done this, and Tag Assistant has confirmed that it has been activated, all you have to do is load the website which you want to test for Google Analytics.

Tag Assistant will tell you which Google tracking codes and tags are listed on the site. It’ll also show you a variety of smiley faces, depending upon if the code is installed correctly, or if there are errors with the code. Handily, it’ll also tell you how to correct them too!

Google Tag Assistant On Clicky's Website

It’s safe to say that Tag Assistant is an almost perfect way to test for Google Analytics on your website, and it only takes a few minutes too.

4. Check The Source Code For The Google Analytics Tag.

Finally, the most accurate way to check if Google Analytics is installed on your website is to get stuck in amongst the code and look for it! We know, we know, this might sound daunting, but, it’s really a whole lot simpler than it sounds. We’ll walk you through it!

Firstly, we’d suggest you go to Google Chrome. We know, other browsers are available, but, it’s just a whole lot easier in our opinion. Once you’ve loaded your website, you just need to right click, and select ‘view page source.’

Google Chrome - View Page Source

Once you’ve pressed that, you’ll see a big wall of code load up from your site.

(Side note, but, if you’re trying to impress your boss and make yourself seem very technical, this is the point at which you leave your screen on and go make a cup of tea.)

Okay, so, now we’ve got our wall of website code, we want to look specifically for the Google Analytics tracking code. Now, an easy way to do this is just ‘find’ a portion of the Analytics tracking code that you’re using. Below, we’ve listed three recognisable aspects of the three different Analytics tracking codes:

  • Google Analytics (ga.js): _gaq.push
  • Google Universal Analytics (analytics.js): i,s,o,g,r,a,m
  • Google Analytics Global Site Tag (gtag.js): gtag(‘js’
  • Google Tag Manager (gtm.js): gtm.start

On your wall of copy, if you simply ‘find’ (Edit > Find) and copy and paste the small aspect of the code listed above in bold, you’ll be able to see if one shows up!

Finding The Google Analytics Code On Clicky's Website

Bingo!

So there you have it, four ways to check to see if you have Google Analytics set up on your website. If you do check your website and find that you don’t have it set up, then we’d definitely recommend doing something about it. It doesn’t take long at all to set up the platform and implement it on your website, and there’s arguably no better way to truly understand how your website and digital marketing campaigns are performing than using Google Analytics.

Need help understanding your website?

Drop us a line if Google Analytics is something you’d like any advice with - our team of experts are more than happy to assist.

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Written by David Berry

Strategy & Insights Manager