Staycation travel trends 2019
Our Staycation travel trends 2019 white paper is now live, download your copy today!
With Brexit looming and the memories of last year’s hot summer, it’s no surprise that 59% of the British public are planning a staycation this year. This is a prime time for UK domestic travel companies to really maximise the opportunity!
We’ve reviewed and gathered insights from industry leaders and our own expertise to compile our top staycation trends and how you can utilise digital marketing to stay ahead. Our top 5 trends are:
- Gen Z and millennials
- The rise in quirky stays
- Increase in long-term pre-bookings
- An easy and tailored customer journey
- People want to be inspired
Our team of digital marketing experts give their top tips to maximise the potential of each trend and how to keep up with changing consumer behaviours.
Many great travel brands are continuing to invest heavily in upper funnel activity, doing what they can to win over visitors to their product; yet, all this work is lost if users find the booking process difficult or untrustworthy
David Berry – Client Strategy Manager, Clicky